Sichuan: Home appliances going to win the praise of the rural consumer
Home appliances to the countryside
Is a strong agriculture and benefit farmers, promote domestic consumption, and promote the production of an important measure, national home appliances to the countryside of Sichuan as the first batch of pilot provinces, since the inception last year, driven by government at all levels, achieved remarkable results, effectively facilitate and promote the rural consumer market, improve the quality of life of farmers formed a "government was the people, farmers may benefit, companies have to market" a good multi-win-win situation.
To further ascertain the rural residents of the home appliances to the countryside and views of the evaluation, understand the situation on the demand for home appliance products, Deyang, Sichuan Province Bureau of Statistics in recent days on, Neijiang, Nanchong, Guangyuan, Luzhou, and other cities survey The results show that rural residents generally high degree of knowledge of home appliances to the countryside policies, and policies affirmed.
One, bringing home appliances smoothly with remarkable results
Sichuan as the first batch of pilot provinces, home appliances to the countryside, since inception in early 2008, governments at all levels to strengthen leadership, set up a leading group home appliances to the countryside, responsibilities and objectives of the decomposition, business, finance, industry and commerce, quality inspection price closely with other departments to coordinate linkage, innovation model, to ensure implementation of policies and product quality and safety for rural residents to purchase "appliances to the countryside" products simplify the process continued, timely cash subsidies. Countryside subsidized products from the initial
TV
, Refrigerator, phone and gradually increase the washing machine, air conditioning, computers, water heaters, microwave oven, induction cooker, subsidies for each type of household units from 1 (the Department) raised to 2 units (the Department), and aroused the enthusiasm of farmers in the consumer, home appliance products into the countryside farmers to purchase household appliances of choice, widely welcomed by farmers. At present, the province has 52 distribution companies and 10 006 1000
Sell
Network involved in bringing home appliances sales, sales network has covered 100% of counties (cities) and 80% of the township, in June of this year, the province's total product sales of 2.586 million units home appliances to the countryside (the Department), sales amount of 3.87 billion yuan, Subsidies have been honored a total of 394 million yuan, sales, sales, amount of subsidies has been honored three indicators provinces first in the nation.
Species from the sales point of view, refrigerator and color TV sales activity, washing machines and mobile phones to grow rapidly. Sales of the top four followed by refrigerators (of the total sales of home appliances to rural areas 51.1%), TV (30.3%), mobile (9.1%) and washing machines (8.6%), four species of the total sales of home appliances to rural areas 99%; sales of the top four followed by refrigerators (of the total sales amount of household appliances to rural areas 67.7%), TV (20.6%), washing machines (5.8%) and mobile phones (4.3%), four species of the total household appliances to rural areas 98.5% of sales amount.
Second, rural residents the feeling of home appliances to the countryside
1, on the high degree of knowledge of home appliances to the countryside policy, positive about the policy
Survey was to understand the policy on bringing home appliances accounted for 15%, 75% of basic understanding, not know, 10%; while on the way policy is mainly known from
TV
Media and purchased subsidized products countryside consumers. Farmers were also surveyed policy on the home appliances to the countryside hold a positive attitude towards preferential agricultural policy satisfaction.
2, farmers will buy the product stronger household appliances to the countryside
Has purchased rural areas accounted for 30% of home appliances, the recent plan or prepare to buy 65%, have been purchased and are ready to buy all the survey households accounted for 95%. Households that have purchased, there are still 95% of farmers prepared to purchase at least the same as household appliances. Ready to buy consumer electronics products, accounting for 29% of color TV, refrigerator 27%, 23% mobile phones.
From the purchase motivation to see respondents, mainly upgrading and installation of new varieties of quality of life. In the earthquake-stricken areas, rural permanent housing construction are finished, some farmers moved into new homes, a strong desire to re-buy household appliances.
Data show that the policy of home appliances to the countryside there are vast market space.
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