User Centered For More Social Networking Options
We all are using public sharing on most of the social networking platforms in today’s time. However, 2 new initiatives take this approach to different and opposing extremes, and show to what extent user centricity can be subject to personal interpretation and personal preferences.
Empire Avenue is a social media exchange platform game, where you buy and sell shares of people and of websites online through a stock market simulation. Empire Avenue creates players’ portfolio in a virtual economy setting, like Monopoly on people, by driving their social media activity in the real world.
By creating very private socializing maps that simulate more authentically our real- life personal socializing, as we don’t befriend 400 Facebook registered friends in a go and intuitively monitor what we share with whom. It empowers intuitive sharing by natural social groups such as close family, close friends/co-workers and allows the online instant spontaneity while keeping privacy, user control and personal segregation preferences. The game intertwines real world and play world, because real life social activity of play members, such as their social graph, RSS feeds and blogs, increases their game value which, in turn, is translated to dividends.
User centricity takes an interesting open approach in Empire Avenue, as the thin line between reality and game is blurred in this game, once a player willingly becomes a part of a universal value index. Selling ones Facebook friends and Twitter followers takes Empire Avenue to the most open social approach to a user’s own data, that by participating in the game, openly consents to trade with her social graph and be traded. Their stock like ranking can influence their real life endeavors, such as in the job market or marketing based social activities.
Flink12 is the complete opposite. It’s a real life social network that brings back the authentic personalized touch to social networks by offering limited personalized networks of up to 12 friends in a circle. It takes a user centered control over the user’s social graph to a very private extreme, creating very small personal social spheres and making sure that those graphs are not indexed in the web in any search engine. It is a more relevance based networking way that brings intimacy back to private sharing of social online life. The small sharing in confined groups touches upon the fact that in the big social networks your list of friends does not really represent your human scale of personal relations.
These two extreme new evolutions of social spheres online strengthens the 2 sides of what experiences should be like – ubiquitous infrastructures and accessibility, on top of which user controlled segmented interactions options available for each one personally, another step towards a truly user centric web.
This article is from Icentered.com and you can get the required information about user centricity through this article. For more information about user centric, attention economy, user centered, social marketing you can check out – Icentered.com
Article Source – http://www.icentered.com
Processing your request, Please wait....
