Ways to Make Your Postcards Work for Your Business
Despite the widespread use of the internet, a lot of people still check their mail box every day. To a lot of businesses today, from credit card companies to real state and restaurants, direct mail is still their marketing strategy of choice. They believe that direct mail will get them the sales and profits that they desire.
One direct mail strategy they use today is postcards. These cards have long been used to communicate with people and deliver messages straight to the point. With the right design and message, you can be sure that people will read your message and keep your cards for future use.
Still, we cannot deny the fact that a lot of people immediately throw mails that don’t interest them. Anything that doesn’t appeal to them is sure to get into the trash in four seconds or less. This makes it important that you design your cards in the most compelling and attractive way as possible. You need to make sure that your headline is captivating so people get to keep your cards. Here are the other ways to make your good old fashioned postcard printing work for your business:
1. Make a good mailing list. You need to keep in mind that your mailing list contains the names of your customers and prospects. This is the foundation of your campaign, so it’s important that the list is current and updated. You can either create your own list or if you don’t have time you can always buy it from a reliable list broker. Make sure that the list contains the names of people who fit your target demographics. This is to ensure that your cards will get the best response and result.
2. Personalize your design. It’s crucial that the design of your cards fits the message you want to convey to your customers and prospects. Pick the images that are appropriate to the nature of your business. Don’t forget to put your logo in the card. If you don’t know how to create your own personalized design, you can always hire a graphic designer to create the card for you. Be sure to ask the designer and printer for the cost of the personalized design to make sure you can afford it.
3. Pick the best paper weight and size. It important that you cards are made from durable paper. If you want to make sure that your cards don’t cost extra, its best if you print them in standard size. An oversized card is always a good option but you have to ready for the cost of the card.
4. Create the most compelling message. As much as possible you have to tell your customers you’re your message is in less than a seven seconds. Likewise, they should know what action they need to do after reading your message. Don’t leave them in the dark; otherwise, they will one throw away your cards and never bother to read it again.
Some people think that if you opt for the most expensive marketing material you can be sure to get the best response rate. This is not true though. Postcard printing is not expensive but it generates good response and high results. The truth is it doesn’t cost a lot to leave a lasting impression to customers. Just create the best cards for your business and you can be sure to get the best response.
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