Men's Jewelry optimistic about sales prospects
Joint market research company from the United States released data shows that men's jewelry sales in the period from 2004 to 2006 doubled.
"In the past, designing jewelry for men jewelry, compared with a lady in the jewelry business started in just the level of" joint marketing the company's president, Danziger said, "but in 2006, men's jewelry market actually reached the market as a whole share of 10%, jewelry marketers and retailers can no longer ignore the importance of this market. "
There are indications that men's jewelry still maintains the momentum of sustained growth. Contracted by the joint marketing of luxury goods to consumers on a quarterly survey, in 2007 the incidence of men's jewelry to buy each quarter has reached a new high growth rate of 12%. This is 2006, the incidence of 5% to purchase a historical level of contrasts. Indicates that such a strong sales into the fourth quarter of 2007, the traditional gift-giving season, shopping, men's jewelry market is booming.
"Our findings show that men like a knowledgeable lady jewelry, as consumers, using their experience for their own purchase of fine jewelry products," Danziger said, "Now many men are moving away from casual casual dress, while the purchase more formal professional dress, in addition to sophisticated watches products, they also used gold rings and cufflinks to decorate their wardrobe, and use it as music. "
The surge of interest in men's jewelry, coinciding with the corresponding to be able to offer a unique design and personalized service specialty retailer of jewelry market will be fully consistent with the rise of the tide. Professional jewelers have been losing market share to discounters and wholesalers few years later, finally back in one fell swoop in 2006, a full 50% of the market share.
Danziger said: "Jewelry shoppers looking for high-quality goods and more stylish design process, I found the services provided by jewelry stores, and professional advice is precisely what they need. In order to do the services and experience, They would rather pay a little more, which is the discount stores and warehouse-style retailers can not be given. "
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