5 Skills you must have if you want to print your own brochures
Want to do your own brochure printing without those expensive experts? Besides getting brochure samples, you will want to have some essential skills to actually do brochure printing and design correctly. Let me list down for you all the important skills that you must at least be in a decent level at to be able to print your own color brochures properly. Don’t worry, these are all basic skills that everyone can easily learn really, so read on and discover.
1. Promotional writing skills – First up, you should of course have a decent amount of promotional writing skills to pull off creating custom brochures. Writing something good is one thing, but writing for promotions requires a convincing sort of writing style that people can trust. So if you are not able to handle this type of writing yet, you should try to practice more.
A good writing style for brochures is something that is close to readers, and of course plays with the reader’s interests, needs and wants. Typically, you should imbue that expert tone, while leading people to some exciting solution that they want to get. So you must prepare to develop writing skills like this if you want to do brochure printing effectively.
2. Basic graphics preparation skills – Secondly, you will want to have some basic graphics preparation skills. This means knowing how to crop pictures, rotate pictures, resize pictures and maybe even apply some basic enhancement filters and color correction.
This might all sound technical, but actually it is very easy to understand and apply to brochure printing images. You can easily learn these skills all online as there are plenty of tutorials that will help you manipulate images with the right software. Make sure that you prepare this type of skill completely though for your brochure development as you will definitely need it.
3. Formatting skills – You will also want to have some good formatting skills. Formatting and layout skills here means knowing how to manipulate font styles, font sizes, paragraph indentations, text boxes and many other formatting tricks in a particular softer.
Now this may vary from software to software but the basic concepts that you must understand should be there. You must learn how to easily position and format text and image elements for the final layout of your brochure. This is developed through some basic training with a desktop publishing application that you most prefer.
4. Computer skills – Brochure printing also requires you to have at least some basic computer skills. Knowing about file transfers, file conversion, file formats and online brochure printing is a good bonus when it comes to developing color brochures. If you do not know all these things, you will be stuck asking some expert with computers to do it all for you (that might not exactly do what you want). So make sure that you know all the basics when it comes to file management, conversion and online transactions when you want to produce color brochures yourself.
5. Bargaining skills – Finally, you will want some basic bargaining and bargain hunting skills. Brochure printing is cheap generally, but you must be always able to find or ask for the best brochure printing deals that you can find. If you do not have this decent sense of bargain hunting, you will be stuck hiring “branded” and expensive brochure printing companies that will charge you 20-30% more than the most competitive printers. So make sure you learn about prices in brochure printing and know the fine art of finding that bargain.
So? Do you think you have the skills to handle brochure printing and marketing? If not, you might want to develop those basics first. Good Luck!
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