Pavement Signs Pick Up Passing by Traffic
As the saying goes, location, location, location is all important when it comes to having a great store but even being in the right place is no guarantee that customers will come into your store. If there are lots of customers milling about or walking around in the general area, this would indicate there is a reason for them to be in the area. This means they are likely to have some purpose and direction to their visit and may not be looking at many of the stores they walk by. This is where a shop owner has to take positive steps to generate an interest in the store and pavement signs are a great way to grab attention.
First of all, it is important to check if there are any laws or prohibitions on pavement signs on the footpath or walkways outside the store. It would be highly embarrassing to install a sign outside the store only to be told it had to be removed by council officials. However, if there are no restrictions on placing a pavement sign outside the shop, it should be a major consideration for most retailers. This is because it provides a different distraction for people walking by and is more likely to entice people to come into the shop.
The shop is likely to be in a row with other shops, which can make it difficult for it to stand out for a customer or passer by. However, placing a pavement sign outside the store, where customers have to walk around it or at least find their eye lines being drawn to it, will have a much more positive effect. A positive poster or enticing offers located on pavement signs outside a store is likely to at least make people stop and take notice of the store and the window display. This can sometimes be all the encouragement that a store needs and from there the task to entice a customer into the store becomes much easier. After all, if your products, services or prices are good enough, a customer will be interested in what you are offering.
Many customers will walk blindly between stores or destination points so using pavement signs as a way to catch their eye is an extremely sensible decision. In such a competitive business era, anything which can entice customers to come into your store and see what is on offer has to be encouraged and this is what pavement signs offer.
When it comes to pavement signs you should make sure your headline offers are clear to be read and use larger A Boards when you want to catch the passing public.
Processing your request, Please wait....
