Dealing with Keyword optimization? Helpline for you
Are you busy making a SEO optimized website for your client? Well, you are doing something great, I must say. Following strict guidelines and Search Engine rules to perform this job is sure not easy to do. The checklists are so case sensitive that providing quality SEO service is not in everyone’s forte. There are many positive, negative and neutral factors that come into play since you have certain targets fixed by your client.
SEO job was never easier:
Therefore, it is agreed that professionals who are into this creative job, often need to burn midnight oil. Good research work and intuition are the compulsory part of this job menu. If you claim yourself to be a good SEO professional, you have to go through rigorous R&D work. This is in best interest of the client.
Keyword optimization challenge:
The most challenging one is dealing with business keywords. It requires good research work to be done to plan out key keywords. Intelligent observation on search engine speculations is also important here. You have to excel in everything Keyword selection to keyword optimization so as to find convincing success.
Therefore, it is a heavy duty for SEO consultants to go by prescribed rules. Once a single factor is missed out, it can affect over all keyword ranking.
Let us see – what are the typical guidelines every SEO professional needs to follow in a consistent manner.
Guidelines from experts:
1.Put keyword in title tag of the page. Your Meta Title should contain the keyword in the beginning of page title.
2.It is better to incorporate keyword in your page URL, if possible. It helps your key phrase to rank well in search engines. However, make sure you have mentioned the keyword in your page document for this.
3.Maintaining keyword density is of utmost importance. You may categorize keywords into segment -major and minor based on priority. 3%-7% of keyword distribution for major keywords is fine. For minor keywords, maintain 1-2% at the most. Keyword density over 10% looks suspicious and may be penalized by search engines. Keyword stuffing is never welcome, neither by user nor by search engines.
4.Use keywords in anchor Text. It is important that inbound links for your site contain keywords in it. This will be considered as a vote not only for the site but also for the keyword.
5.Use keywords in H1 or H2 tags, but carefully. Make sure your page is actually talking about the keyword text.
6.Put Keyword in image alt tags. This attracts spiders to your site.
7.Use keyword in phrase. Nowadays key-phrase concept is becoming popular.
8.Be careful about keyword mistypes.
9.Keyword stemming is permissible if you are good at it.
10.Use synonyms for the targeted keywords. If you can use relevant words along with main keywords, it is a safe bet.
11.Take care of keyword dilution if you have been assigned a large number of keywords. It may hamper your principle keyword ranks too.
Thus, by following above mentioned guidelines, that too in a disciplined way, you can rank your client keywords. Maintaining the job becomes easier if you are particular to your theories. Of course, you can walk an extra mile and explore some better ideas. But, on ground factors must be kept in mind.
Jason Woody, the contributing author advises his readers to consult with SEO Company UK for further tips and tutorials. You may also visit www.jandbuk.com to avail UK SEO services.
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