Interpretation of the Great Wall Shacheng sales model – wine, Changyu, Great Wal
In Changyu Great Wall, Dynasty and so entrenched in the domestic wine giants strong wine market, new brands to break through is not easy. However, reporters learned that Shacheng Estate Cabernet Sauvignon wine cellars series in the market Sell Year, that is, with its innovative sales model, creating a new consumer experience to obtain the confidence of consumers feedback. The brand has the brand operators Run Wine Co., Ltd. Guangdong China Yuwei Xiong, chairman of the interview which solved mysteries, points out that the sales model in the project, project feasibility studies, project Marketing Strategy so brilliant between.
Sales model: copy successful sales experience I start in the industry, the country
Run Wines, basically so that experts think that the success of Shuijingfang wine market in Guangzhou and sales, is the country seven years ago, Run wine, to the cutting-edge brand Shuijingfang brought in Guangzhou, also at the same time the brand into a national madness sales, its successful operational experience, from August 18 last year, has been successfully copied from Shacheng estate sales.
Diversified: intellectuals to cultural wine It is understood that wine is a State Run State Run Enterprises, a wholly owned subsidiary, is engaged in food distribution enterprise groups, the only enterprise. State Run Enterprises is engaged in more cultural industries, including the China wine China wine culture activities and vane Education Run the main cultural activities of national media organizations, to 25 for the national digital radio-based security letter broadcast media, to art collection, exchange and auction-based Rudder Hall Museum of Art, to cable TV User clients Guoxi Internet technology, as well as in banking, real estate investment industry. Multiple Shacheng estate business to the operation of a mature, some analysts believe that China is the intellectuals Run wine culture in the made wine, the educated taste of culture to bring brand marketing ideas and sales operations experience.
Strategy Cooperation : Looking for "conscientious"
So far, Shacheng estate sale had been the first anniversary of the wine. Experience over the past year, Yuwei Xiong believes that the country does not go blind expansion Run wine road, but get down each step. The first step is to find "conscientious," training "support" person. The so-called "conscientious" means the Company's products have a common understanding of people, the company's strategy to identify the people, otherwise the country would rather be friends with wine is not easily profit cooperation.
"As long as you intend, the company will be in human resources and financial support to assist." Shunde, a dealer, and the National Run wine for many years, has been the company's assistance was rapidly becoming a large-scale dealers.
Pricing strategy: A defensive Price Guarantee Quality
Price stability is the key to brand operation. Run Wine Country Manor Shacheng when in operation successfully done this. "We have some commodity prices, the principle of positioning is a reasonable profit level control room, control the market price, by the State Liquor Run Proxy Brand, do not raise prices arbitrarily or casually cut prices, the general liquor sales company, is the low season prices rise, the peak season price cuts, while the country is off-season promotions Run ones who enjoy wine, and marketing firms face an off-season sales. "
In accordance with such a price system, the operation of state liquor Shacheng Run wine estate in April of this year in Guangzhou month -7 118 distribution companies with a program called "Ericsson to goods, consumer feedback," activities, the profit season discount out to achieve the season's hot.
Yuwei Xiong said that wine enterprises are able to multi-year implementation of this model, the key is quality assurance and compete on quality, stand the test of time and consumers.
Market: consumer word of mouth and regulations to win
"A wine enterprises to long-term based on the market and be recognized by consumers to switch to cnwinenews.com from production to sale, must take the standardized operation of the road, manufacturers and operators to work closely together to resolve the existing market problems, while also sharing honors. "Enterprises can go for long-term, Yuwei Xiong has its own set of operational thinking.
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