Colors in Website Design: Its Use and Effect
To design new, innovative and unique websites for companies, designers undoubtedly face wide challenges everyday trying to come up with new creative ideas to make the website look out of the box. If you also belong to the league of professionals who are caught in the trap of making the website design stand tall among its crowd of competitors, understanding the primary elements of designing makes for a must do.
The prime objective of website designing is to attract the attention of visitors so that they are encouraged to revisit or browse through the whole site for long. In order to achieve this objective, the first and foremost rule is to ensure that the visual effect of the design is attractive and appealing enough to hold on to user’s attention for long.
As we talk of visual effects, there’s no denying that colors play a major role in making the design look good. Moreover, it also needs to be in sync with market trend, company’s theme and visitor’s liking. Don your best creative cap and set off to enjoy the vibrancy of color and its usage in website designing. To help you better, here we bring for you some guidelines about colors so that you get a better knowledge about the right choice of color for your design.
Red: A bold and hot color, red is one of the most dynamic shade that stand symbolic to passion, excitement and power. It has a high stimulating effect that is intense and eye catchy. Mostly red is not used in its raw form as it is considered as a strong color. In website design, shades of red are used to draw attention of visitors to a particular section. It is also used in designs that need to portray high passion and energy.
Orange: A vibrant color in true sense, orange exhibits a mixture of red and yellow. It is not as strong as red and has an energetic approach that is friendly and inviting to the eyes. This color is mostly used in website designs where you need to depict an open and amiable impression that is not too light or strong.
Yellow: A glowing hue that is considered as the brightest of all, yellow stands symbolic to warmth and emotion. It has a high stimulating effect that is powerful enough to grab attention instantly and spontaneously.
Green: A color that is considered to be nature’s favorite hue, green has a balancing effect with its calm, refreshing and inspiring features. It also represents stability and harmony when used rightly in a design.
Blue: The color representing corporatism, blue is symbolic to dependence, trust and faith. Also related to tranquility and spirituality, in website designing, blue is used to reflect professionalism and friendship.
Purple: A color that is associated with royalty and dignity, purple is one of the most favored colors that are used to symbolize excess, imagination and creative excellence. Being easily eye catching, in web design purple is widely used in its variety shades. While the darker shades imply luxury and abundance, the lighter shades stand for romance and seasonal changes.
Black: Sophisticated, elegant and powerful in approach, black has a mystic essence in it that is used widely for web design background.
White: Symbolizing purity, clarity and peace, white is the color that adds beauty and simplicity to any website design.
If you want to avail the best web design service for your company, it is always suggested that you avail the help of a professional website design company who are knowledgeable and updated about the latest trends of the industry.
Processing your request, Please wait....
