Joint enterprise in order to usher in a new development close to the market
In recent years, the Office of sewing equipment industry in price war mire pitched battle. How out of the quagmire of a price war, and then take differentiation strategy? We can not expect overnight, only step by step, try to differentiation strategy in order to make more and more enterprises from the price war to get out of inertia.
Including the sewing machine business enterprises, including most of the Chinese growth model has been used by continuous investment to promote rapid market share and sales growth. This model has its historical specificity. Sewing equipment industry in China early stage of development, market competition is not intense, the basic functions of sewing machine business is production, no matter how many products produced are not understood can not sell. Enterprises need to rely on sales of only expanding the production scale of investment vehicles can go up rapidly in a considerable number of relatively successful sewing machine manufacturing enterprises in that period to complete its capital accumulation.
When the sewing machine brand growing, increasingly competitive market, product oversupply, clothing corporate customers have more choices when purchasing products with their price and buy the more value the convenience and other factors in the. Domestic sewing machine a lot of small businesses is the rise of the full use of this, they use relatively large enterprises high-end market, product positioning gap, by expanding production capacity and expand its sales network to rapidly seize large tracts of low-end sewing equipment market.
Are considered representative of Chinese sewing machine industry enterprises, do not they claim that NASA technology or brand is the competitive advantage. But an unavoidable reality; on the sewing machine market, the largest international competitive environment, their growth is still not completely out until now to rely on low prices and extensive sales growth stage of the grid. Now, these representative enterprises and small and medium enterprises in price and distribution channels such as the gap has become smaller and smaller, and some must be more and more small and medium enterprises with a platform to start competition in the market.
What time will the leading garment enterprises of choice? Basic business rules come into play – in the same price and features, the garment enterprises will choose better meet the production needs of the market trends in apparel sewing machinery. Therefore, production enterprises, in addition to now, there are models of quality to grasp, but also new equipment close to the market-oriented product development. If the product is harmful crack hard. Then the products enter the market and will have difficulty follow-up market, garment machinery market is also dynamic, constantly changing. This includes the clothing business needs change and development, increasing with competitor is the ongoing basis. If the product can not be because of the situation and will be difficult to close the market, under the guiding ideology in this action equipment manufacturers. Even if some product development and innovation, but these are not characteristics of the market demand and Jing Zheng developed equipment, will face for the company's abandoned. A neglect of the product itself sewing machine manufacturer, it is difficult in today's sewing machine market environment which was long-term development.
At present, in order to adapt to the changing market, sewing equipment, sewing equipment manufacturer in China, whether large or small, strong or weak, all will be tall with new growth model to adapt to the new stage of competing, in addition to more dependent to strengthen internal management, the increased R & D expenditure. Sewing machine in ensuring quality is reasonable, more emphasis on new product research to open. Believe that the choice of garment, not a brand, not all technology and quality, the most important thing is close to the needs of part of the sewing business as long as decent on the trip, other factors can be through the services to make up, but they did not think if you do not solve this problem, any effort may be futile!
I am an expert from China Toys Suppliers, usually analyzes all kind of industries situation, such as shoe polish machine , ice hockey laces.
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