Textiles and clothing are also rural areas of the home appliance should not be l
"If you put money in the domestic market and domestic consumers, to spend the same cost, the effect may be even better." Vice president of China Textile Industry Association has said Yang Donghui. As the "home appliances to the countryside," the start and the "car to the countryside," measures adopted, textile and garment industry there have been calls for "Textile countryside" sound. Early February the State Department's textile industry through restructuring and rejuvenation program, clearly calls for "developing the rural market", the guide also stimulated more about the textile industry, "Textile countryside" imagination. Although smaller than "home appliances to the countryside", "car to the countryside," the rallying echoed those gathered, in 2008, the Chinese textile industry is also under attack at home and abroad against the background of decline in consumer demand, to achieve the "expansion of domestic demand should developing the rural market "consensus.
Not only boost domestic demand, the raising of the countryside can be
Sharp decline in exports is clearly "the textile to the countryside," the term has frequently been referred to the recent important reason. According to Customs released in January 2009 money list of key export commodities statistics, in January, China's total textile and apparel exports 15.231 billion U.S. dollars, lower than the year nearly 100 million U.S. dollars, an increase of -0.65% over the previous year, export growth Speed continued downturn trend in 2008.
Logical, with more than 800 million people in the rural market, the textile manufacturers in the eyes of many has become a virgin all over the gold. Authorities estimated that the rural market contains nearly 800 billion yuan of domestic size clothing. "The greatest potential for domestic textile and apparel market, or in rural areas. From the 2008 data, annual clothing expenditure of urban residents 1,000 yuan, less than 200 yuan in rural areas, basically the equivalent of about one-fifth of the town." Yang Donghui that the great consumption potential in rural market to be tapped, textile and garment enterprises need policy support in this regard. Food and clothing are basic human needs, but understand that some of China's underdeveloped areas, particularly in the Midwest, a family sharing a set of clothes, a pair of pants phenomenon exists, and some farmers do not have a towel, put the old clothes cut down and wipe her face with a piece of cloth, the situation in backward rural areas, where many of China. Therefore, the actual needs of textile and apparel need the countryside, the state finance should be considered in this regard.
Vigorous "appliances to the countryside" has become the Government to expand rural consumption market and an effective measure, if at the same time start the "Textile countryside", but also that the current large-scale return of migrant workers find new jobs. This is the issue of industry experts and entrepreneurs in the common voice. Many of the current return of migrant workers back to rural areas from the mill, how they re-employment, do? It goes without saying, they are most familiar with the textile and garment industry, if the implementation of the "Textile countryside" policy, they can do retail stores or franchises, government and enterprises to support their policies, so that their products have some benefits, such not only meet consumer demand in rural markets, government, business, the return of migrant workers and farmers can get real benefits consumers, four were in one fell swoop.
China Textile Economy Research Center Sun Huaibin also believes that well-off household appliances to the countryside with nature, while the textiles to rural areas with subsistence is a basic consumer. At present, the expansion of domestic demand this year is becoming the focus of China's textile and garment industry. From 2000 to 2007, China's urban per capita consumption rose by 108% and 101%, per capita consumption from 7.5 kg in 2000 increased to 14.6 kg in 2007; the textile industry from the domestic market share also increased 60% in 2000 to the present 70%. In contrast, developed countries, per capita consumption level of 30 to 40 kg, is more than double our current level. This means that our domestic textile and apparel market has great potential, but the huge population of 1.3 billion domestic market, consumption decisions must rely on its own textile industry to meet.
Income and other conditions, "buy" is the question
Studies have reported that clothing and household textile markets in the rural market, some of the most potential. "2007, rural per capita net income of 4,140.36 yuan, with a considerable town in 1995, if the 2020 goal of doubling its revenue, which can reach the 2003 level of income of urban residents." The report we have selected a set of consumption data, including 2007 farmers, 1995, 2003 and 2007 income level of urban residents. Which, compared to 2007, rural and urban areas in 1995, slightly lower consumption rate by farmers, and in housing, health care, transportation and communication to spend much more, and in food, clothing, appliances and other goods have less to spend .
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