Good policies help the market rebound of plasma positive outlook – plasma TV, Ch
< BR> With the success of Changhong plasma screen production, then the State began to put all kinds of good policy made a promising role of plasma … …
<BR> More suitable for consumer viewing of real quality, more standardized technical criteria, more innovative products, especially the continued introduction of good policies, plasma market, inadvertently touched a spring atmosphere.
<BR> According to statistics, 2008
Flat Panel TV
Sales increased significantly. It is noteworthy that, despite the economic crisis the fourth quarter, sales declined, but
Plasma TV
Annual sales volume is still staggering 162 million units, up 149% growth rate of more than
LCD TV
More than doubled (LCD TV in 2008 up 52.1%).
<BR> Four reasons help contrarian higher plasma
<BR> 2008, plasma market to buck the trend higher, mainly due to the following four aspects: first, plasma television consumers Re. Large-size TV in processing due to cost and technology issues, such as plasma TV has considerable technical advantages?? Low power consumption, large screen and more
Environmental protection
And so on. China Video Industry Association Professional Committee of the plasma data research company with the authority of AVC has been done to watch the European Cup as a special means of investigation, the results show that: more than 75% of respondents believe that the dynamic high-definition plasma TV to watch the best in Europe Cup. This is also a reflection of the identity of consumers began to re-screen plasma TV.
<BR> Two main manufacturers to promote because of the price brought down, also contributed to the terminal sales. In 2008, major manufacturers have carried out a large main strength of the promotions, new, and deeply attracted the attention of consumers. Especially
Matsushita
And other leading vendors around the Olympic theme of sports marketing, consumer buying behavior had a greater impact. On the other hand, with the
Changhong
Other domestic firms to enter the upper panel market, but also to the whole price significantly lower the cost of the space provided, the average price of plasma TV in 2008, there have been falling sharply.
<BR> Third, the end consumer demand. In 2008, flat panel TVs as the best watch Olympic sports facilities, there is a clear consumer demand "features the Olympic Games": not only the peak sales of two or three months earlier than last year, and with the large-size flat-panel TV demand growth, the overall market expanded scale. Therefore, the dynamic performance advantages screen plasma TV of choice for many consumers to buy, it has to a certain extent, contributed to the rapid development of the plasma market.
<BR> Finally, 32-inch plasma TV's Strong Sales has also led to the overall plasma TV sales. 32-inch plasma in the price and functionality were better than the same size LCD TV
CRT
TV, by strongly promoting the domestic manufacturers, and market segments have achieved impressive results in the field and led the sales of plasma to enhance the overall camp.
<BR> Still worth looking forward to future
<BR> However, the sudden
Financial
Turmoil to the market and the whole flat panel plasma TV market has brought a heavy blow to the world's major flat panel TV makers have suffered different degrees of deficit. Pioneer PDP manufacturing giant in February also announced its intention to give up the flat-panel TV business, in March 2010 before the formal withdrawal from the flat panel TV.
<BR> However, specific to the domestic market, plasma TV market outlook is still worth the wait. Ministry of Economic Construction Department, General Affairs Department of Ministry of Commerce jointly issued before the latest round of "National home appliances to the countryside Product Tender Notice" display, plasma TV was officially incorporated into the national home appliances to the countryside sequence, which is being continued to rise in the plasma industry to continue warming opens the door to a market.
<BR> In addition, in 2009 there will be further developments will be the standard-definition and introduction of energy standards, which further regulate the market. Research Institute of China Electronics Standardization Certification Zhang Subing director said that the current definition has a clear dynamic testing standards, and manufacturers have already begun the standard test; we have been concerned about energy issues, the International Electrotechnical Commission IEC has also been made The latest test methods of energy consumption, but also Europe and the United States most likely to invoke this method, the dynamic images with long play, and record the power to determine a product's long-term average for each energy value, as long as the standard range products will be recognized by the market.
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