Textile brand to the domestic first
Home Textile Co., Ltd. Jiangsu triple = After 10 years of development, the construction of infrastructure and channels have begun to take shape, the next focus will enhance the overall image and brand building around. Recently, good news came from the company, please consider the image of triple textile spokesmen, and in many stars, the final signing of international superstar Dong Jie.
Triple Textile, Chairman Chen said that the main consideration, please Dong Jie her good public image, and its A Probe into the image of the brand meaning is just exactly the same triple. Triple image of home textiles in 2010 will be the spokesman for the opportunity to do a comprehensive upgrade corporate image, to form a triple feature rich connotation of the brand. Meanwhile, the expansion of publicity, increased marketing to raise the overall triple brand awareness and reputation.
Over the past year, although the negative impact of the global financial crisis, has gradually weakened, but the textile industry, the vicious competition and disorderly The soaring prices of raw materials, or to the development of enterprises has brought a lot of impact. Throughout 2009, the overall business situation, the situation greatly improved over last year, mainly due to new markets and improve the quality of a single shop. 2009, Joint Textile 107 new stores, the total number of outlets across the country has risen to 500, mainly in the northeast, east and southwest. More concentrated for the current network of regional, triple textile in the future will give more attention and tilt, for causing these regions to play a base triple textile market. In 2009, services in the market, Joint Textile has been sending "100-1 = 0" The idea that 100 service, if a service is that customers are not satisfied, then another 99 services you also come to naught, Therefore, the company established a "full service" ideological work. With this is precisely the idea of triple win customers and win market.
2010 is the year the development of triple key home textiles, textile made so triple comprehensive planning, and strive to promote the textile triple crowd in the ranks of the domestic brands. The marketing team's execution, requires the establishment of standards, building the whole process; store all image replacement, unified image to the standard shop requirements; war-end store operations, Purchasing Guide marketing skills, sales etiquette, shop display, inventory management, etc. professional training; of program implementation, the image of unity, soft follow-up work to enhance the service was the first place; the new year will continue to expand the regional network to join efforts to form a base with strong competitive market; national and regional market, investment in brand advertising targeted; encourage small town large stores, many shops model cities.
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