SEO – Improving Your Website Ranking
SEO or search engine optimization is a process whereby websites are altered to fit a certain algorithm or profile so that they can achieve better rankings on all the major search engines. SEO is a very lengthy and involved process and many clients are unaware of exactly how long it takes for SEO to benefit their website. There are lots of processes involved in optimizing a website, but the main parts are to make your website search engine friendly, and to promote the website externally.
This differs from search engine marketing however. The SEM makes use of paid internet adverts on other websites including Google Ads. The optimization part means that carefully researched keywords will be selected and then these will be used within promotional materials which are strategically distributed.
Here are the main processes that are generally used for optimizing websites and improving their ranking:
Keyword Analysis – This is when specific keywords are identified for your website that fit with your company and its services and that also have a low competition for your site in the searches.
Competitive Analysis – Once the keywords have been chosen and narrowed down, they will be typed into Google or whatever search engine you are targeting initially, and the top competitors for that keyword will be noted.
On page Optimization – Once the keywords and competitors have been checked out, the process will continue with on page optimization which includes descriptions, tags and correct coding to ensure that your website is totally ready for the rest of the process.
Links Building – Once your website is completely corrected and optimized with the right keywords, you need to start building links to your website from reliable sources. This will show that there is activity on your website and Google favors this.
Submission – This process comes in the form of article marketing where articles are written with specific keywords in mind and placed strategically in order to create a link to the site and to get the URL out there. This has massive benefits in the long run, and should be carried out on a regular basis with consistent content.
Analysis and Re-Optimization – So, once all of this has been done, you will have to relook at it again and again to check that the keywords are still valid and if there is any new competition that you have to worry about. You can find tune the process, see what is working and what isn’t and optimize even further.
Reporting – Reports should be made so that clients can see exactly what processes were used and how the SEO is working. The traffic and hits on the website should be recorded so that the efficacy of the SEO can be determined.
With all of these things, SEO is still a lot more complex and there are so many things that can be done to improve your search engine ranking. These are the most trusted and tested ways, however, to give you an improvement that is sustainable and real as opposed to a fast fix which does not last.
Are you looking to find out where you can get SEO for your website? Visit our website to find out more! So why are you hesitating? Visit our website to find the best deals and advice on SEO for your needs.
Processing your request, Please wait....
