Will be realized the ultimate dream to see Best Buy Chinese overtly – Best Buy,
Best Buy into China from the first day until today, Best Buy stores in China to reach the number 7. While on six months ago, Best Buy's China, "the second store" also has been in a difficult labor conditions. The twists and turns of these figures and what happened is that the industry generally questioned the reason Best Buy, and even become the industry's assertions, Best Buy missed the rapid development in China's prime-time direct incentive.
"Does not scale, only a single store selling efforts to increase profits. Therefore, whether to go high-end promoting or pushing its own brand Ye Hao, Best Buy are trying to break through under the current size disadvantage. But the overall performance far from the competition, open more Best Buy stores are not always recognize the ultimate dream! "
This is only many domestic media and industry experts to challenge the move in China, Best Buy, the tip of the iceberg.
Best Buy Five Star
acquisition, a time of many by the Chinese media and many experts questioned the reasons behind what is it? However, voices of doubt no matter how high, we believe that Best Buy could not have done a loss in the sale, which sale, and investment in its first five-star, the re-formed under a wholly-owned acquisitions. It attracted so many of the voices of doubt what is it? Perhaps people for Best Buy's "Chinese overt conspiracy" does not agree, perhaps, our countrymen in deceiving themselves and others?
PK irrational competition, rational thought
Has been developing in China, Best Buy, the slow and weak forces, not only repeatedly mentioned by the media, have become dismissive of the reasons for its competitors.
Suning
Electric Sun Weimin, president, once said that they had not time to consider Best Buy, because the number of stores in China, the other too little, just "cat."
States United States
Sun, vice president of a small group also believes that Best Buy only from the formal transplant operations in North America model, but limited the number and regional distribution of stores, they simply can not compete GOME.
Proved this view is not raved, Best Buy into China from the first day until today, Best Buy stores in China to reach the number 7. While on six months ago, Best Buy's China, "the second store" also has been in a difficult labor conditions. The twists and turns of these figures and what happened is that the industry generally questioned the reason Best Buy, and even become the industry's assertions, Best Buy missed the rapid development in China's prime-time direct incentive.
But that inside the internal, who surpasses even deeper into the Best Buy where the know what?
First of all, since Best Buy had 75% controlling stake in Five Star, after, although nominally become as family members, but in fact there is no Best Buy Five Star Nai Ho! On the one hand, Best Buy in China
Home Appliances
Chain market is also still a new army, not read about many things, but did not feel, on the other Five Star has continued to be dominated by the elder Wang Jianguo and its core business management hand inside, pull one hair and body moving, so 100 only patient with Best Buy. So we see that in the Five Star, Best Buy in addition to import the information management system, do some research and training in addition to, and not as much as the two companies did not sing a song with the centripetal force to talk about what expansion. The ancients were saying: "stabbing outside Home Safe."
Second, in recent years, although the chain's rapid development in China, but also a disorderly competition, the Chinese director out of the competition crazy shop, can be said that regardless of cost, opening the shut, shut Also open this kind of thing, in the chain stores, can be said that eating is also higher than normal. So, if Best Buy is not then consider the actual situation, to grandiose way up, then the Best Buy in China would not be so clean and relaxed now, and will swamp the competition into a cycle of the Chinese style. But now, with the Chinese home appliance chain the return of healthy competition, coupled with changes in the global economy to promote the importance of the Chinese market, this time Best Buy acquired a wholly-owned five-star, the general trend to enter the Chinese market, it can be said is the best time. So Best Buy the other hand, in recent years carefully forward, this strategy to retreat, to reflect Best Buy's rational thinking.
Words against the scale of profit-led strategy
We all know, home appliance retail industry has always been the two major orientations, one seeking rapid expansion of the scale, the scale eventually generate profits; second is to do deep product gross margin requirements.
Recent years, due to expansion of Best Buy is too slow, too few stores. No doubt, Best Buy is difficult to scale in purchasing and stores already have a large network of Suning, Gome competition. Since has had the size advantage of Suning and Gome, now, by category extension, develop and customize the stores to improve underwriting margins were much higher than Best Buy simply stem from the product easier to squeeze margins. Moreover, do not have the size advantage of Best Buy, for appliance suppliers as tasteless.
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