Reebok shoes online
Reebok Shoes are built upon a strong heritage and authenticity in sports. Reebok Classics celebrate individual style and personal fitness goals. At Footlocker.com, we have great deals on nearly 1500 Reebok footwear styles for running, walking, training, basketball and casual living. See the latest Reebok Zig line that includes NBA player John Wall wears, along with shoes for both running and basketball. It’s the energy drink for your feet! Step into shape with Reebok Easytone shoes or shop online at Footlocker.com for clothing and sale items.
Reebok (NYSE:RBK), also known as Reebok International Limited, is a global manufacturer of athletic shoes, apparel, and accessories. From African gazelle to spiked running shoes, Reebok has been running fast for more than a hundred years; however the roots of Reebok lay in another company, JW Foster and Sons. In 1893, a famous English runner Joseph Foster customized a pair of running shoes for himself by adding spikes to the sole. Other runners quickly took notice of this innovation, prompting Foster to create his own shoe company, JW Foster and Sons of Bolton, United Kingdom, in 1894. The company remained a moderately successful, but little-known British Shoe Company, providing the running shoes worn at the 1924 Summer Olympics, until 1958 when Foster’s grandsons created a sister company, Reebok. Reebok would later absorb JW Foster and Sons to create a unified brand. In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, noticed the high quality, custommade track shoes at a Chicago trade show and saw potential in the century old company. He acquired exclusive rights to distribute Reebok shoes in North American and subsequently started the company known as Reebok USA and introduced three running shoes the same year. At $60 a pair, they were the most expensive running shoes on the market at the time… The company faced stiff competition from the already established Nike and rather than try to compete directly, Reebok chose to develop niche markets and product lines such as women’s fitness and aerobics shoes. By 1981, Reebok’s sales exceeded $1.5 million, but a dramatic move was planned for the next year. The company surged in popularity in 1982 when Reebok introduced the Reebok Freestyle athletic shoe. The shoe, an oxford style sneaker specially designed for women, was an instant success with the current aerobic dance craze in full swing. Reebok and air jordan shoes became the hot brand for aerobic buffs everywhere and the Freestyle has been hailed as Reebok’s most successful athletic shoes of all time. But the success of the freestyle was not entirely due to its athletic uses. It also became the icon of the 80’s fashion world used for casual wear because of its comfort and sleek style. A high top version was released (identified by the two velcro straps around the ankle collar) and additional colors were released, including white, black, red, yellow, and blue. The Freestyle continues to be produced The 80’s were Reebok’s decade of success.
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