2011 – State of the industry
2010 was a year of amazing accomplishments for the real estate staging industry. The Real Estate Staging Association? (RESA?) continues to hit new strides and raise the bar of professionalism and legitimacy in our industry by combining unity, ethics and camaraderie among professional stagers throughout North America.
RESA? has many facets; this includes responsibilities to the professional stagers, consumers, and real estate agents.
Consumers and Real Estate Agents
RESA? released statistics on the benefits of home staging in February 2010. We did a study of 127 homes previously on the market on average 263 days, when the homeowners gave up and decided to call in a professional home stager. Those same homes were staged, relisted and sold on average in 60 days after staging. This is 78% less time on the market. We also studied 284 homes that were staged first, and then put on the market and those homes sold in 40.5 days after staging.
In April of 2011 we released a report that has consistent findings with our 2010 report. We studied 97 homes previously on the market on average 181 days before the homeowners gave up trying to sell on their own and called in a professional home stager. Those same homes were staged, relisted and sold on average in 60 days after staging. This is 67 % less time on the market. We also studied 182 homes that were staged first, and then put on the market and those homes sold in 35 days after staging.
Our study proves it does not benefit the homeowner to list their property first to see if it will sell. When they invest in staging first, they sell 85% faster, than they would have if they test the waters by listing without staging.
RESA? has also released The Consumer’s Guide to Real Estate Staging. This printed report is another to explain home staging to home sellers. Stagers and agents also use this tool to help explain home staging to their clients.
The Consumer’s Guide to Real Estate Staging printed report was so well received we decided to create a DVD with the same name. This is one of our accomplishments I am most proud of. The DVD is an amazing tool that stagers and agents give to home sellers to explain home staging. . It’s professionally done and very well received.
RESA? is also committed to people wanting to start a home staging business. Choosing the right training provider is crucial in order to give yourself the best chance possible to create a successful business. Knowing which provider to choose can prove to be challenging and time consuming weeding through hours of research, comparing schools.
To solve this issue RESA? has started an accreditation program for home staging training providers. As an independent third party, we are able to review their courses, materials, policies and procedures and make a legitimate statement about the professionalism and authenticity of the training provider. This helps potential students by giving them a sense of security knowing they will receive a positive training experience.
Each year RESA? holds our International Convention. Our convention is packed with amazing speakers who deliver vital information to professional stagers ranging from the newbie to the established professionals. Visit our website to see the photos and videos.
While all our efforts noted above bring legitimacy to the home staging industry. One of the most important things we have done for the industry is to create the RESA-PRO? designation and continuing education program for home stagers. RESA-PRO? is a “hybrid” of the Realtor/Real Estate Agent license but for home stagers. RESA-PRO? is the higher level designation of REALTOR? and is like a Real Estate License for stagers, all rolled into one. The designation is designed to complement a home stagers core educational training and designation. This is a huge step forward in cementing home staging as a real and valuable profession.
2011 is greeting the home staging industry with a bright outlook and exciting possibilities. New products and services are being launched to enhance the professional stagers businesses and statistics are proving staging still works. Our RESA? chapters are working on the local level to educate the real estate agents, builders and investors on how they can work with home stagers to get their properties sold quickly.
The staging industry has developed into a legitimate resource for the real estate industry. I am excited to wake up each day to see what the industry brings to each of us and even more excited to hear stories of how each of bring something positive to the industry.
? May 2011 Shell Brodnax, President/CEO Real Estate Staging Association? (RESA?). RESA? is the trade association for professional home stagers. For more information about home staging, home staging training or to find a home stager visit home staging and home staging
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