Appliances: high-end products need high-end services – appliance company, brand
The past two years, the high-end market has been
Home Appliances
Business focus of attention by the global
Financial
Impact of the crisis, the high-end brand lines have become the mainstream of business strategy for one. However, we found that not without regret, to provide high-end products in the enterprise, and have neglected the high-quality
Service
Supporting launch.
According to media reports, Chengdu, a consumer's price of 158,800 yuan to buy a Japanese brand
TV
, But only enjoyed 17 days
TV
To hang up. Consumer Contact business service sector, the responsible people have said, because after 15 days of the replacement period, so products can only repair can not change. Although the company is entirely rules-based, but if in accordance with the "price ÷ number of days" basis, consumers spent nearly 10,000 yuan per day watching TV, even though this is difficult to accept the high-end users, consumers insist on return. Although this intervention in the media finally resolved, but said consumers are extremely dissatisfied with this service. It can be inferred that when the re-spending consumer choice, he will not revert to the brand, "Vote."
Recent years, the appliance company launched services are manifold, both manufacturers have proposed a "new Sunshine Network" service, "star service", but also
Sell
To the launching of the "green carefree service", "blue family services", "red personalized service", and so on. But the relevant research company in China rich consume and the status of the survey, many respondents were not satisfied with the high-end brand and shop, shop assistant in addition to urging that they be determined to buy, the other demands on their basic tumble enterprise release of VIP membership cards and loyalty programs are basically dominated by price discounts, services not detailed enough.
Enterprises are devoting great efforts to develop high-end products, the development of high-end customers because the customers not only mean high profits, but also means that low-risk. Statistics show that consumption of high-end customers as far away as the contribution of the general customer base of more than 20 times, and its consumption by the economic environment was less affected. But the company seems to be overlooked for high-end customers, the key lies in not only tailored according to customer demand for differentiated products, but also need to provide customers with personalized care and personalized service, whether products or services, must do "people have me have, people have is better", so that enterprises can be high-end users to enhance brand loyalty, and consumers in the fierce competition in the market for enterprise risk sharing.
Survey shows that the absolute number of wealthy families in China at an annual rate of increase of 16%, while, with the Chinese market matures, high-end consumer demands are increasing, therefore, both experienced businessmen, or hope to develop high-end market of the manufacturers, have to be on the products, services and
Marketing
Strategy adjustment and innovation, can only win the favor of high-end consumer groups.
The e-commerce company in China offers quality products such as china Machinery parts , Manual Valves manufacturer, and more. For more , please visit pneumatic equipments suppliers today!
Processing your request, Please wait....
