Icentric services – catering user side for personal data as a tradable asset
In an icentered paradigm based on user control, users’ self sovereignty is the basis for reshaping relations and the power balance between users and providers. User centricity is gradually maturing as users are embracing emerging pull based models, and with a basic sense of entitlement define what they want, how, when and under what terms.
This attitude brings about awareness to personal data as a user’s personal asset. In the era of social networks there’s an ardent controversy about privacy control and permission policies, especially in social networks. Companies are starting to realize that in the debate over privacy and personal data, .it’s bon ton to build their reputation as pro users in issues regarding data collection and privacy preservation. The smear campaign of Goggle against facebook is one such example.
Start ups such as Personal and I-allow, are beginning to offer active user side management services and build infrastructures that not only will allow users to build their personal data user side but will also empower them to get rewarded for their consent to share their data with marketers and advertisers, by facilitating permission based sharing and may trade with them in your name.
These companies are pioneering initiatives that cater directly for user centered data on her behalf. That in itself is a significant move towards a real user centered marketing paradigm.
Icentered envisions a future of user controlled personal data management, that will replace the need to trust providers and rely on their privacy policies. This user side data management paradigm will empower Contextonomics, user side trading with personal contextual information, rewarding users as equal partners in the food chains for their data tracking and as means for attention economy
Once users side platforms and personal data management services like Personal will empower users to store, manage and share their personal data with other people, advertisers and providers, user based contextonomics models will start to replace the traditional corporate based business models, an important stage towards a user centric digital economy.
Author has an expertise in icentric vision and regularly writes articles on user centered initiatives and green web ecology that empowers a personalized web. For more information on looking at the web from an icentricity point of view, the social, marketing and economic aspects you must check out this – Contextonomics
Article Source: http://usercenteredweb.wordpress.com/2011/05/21/icentric-view-of-personal-data-as-a-tradable-asset/
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