SEO – The Facts And The Myth
With people all over the world desperate to make their websites stand out above all the others and reach the top of the search engine lists, SEO is becoming more popular and well known. SEO stands for search engine optimization and this is how you will get your website to perform at its peak. There are some facts about it that you should be aware of and also some of the myths that surround the process, or controversies.
There are lots of processes that you can use to optimize a website correctly, but one of the most well known is the article marketing side of things. This involves writing articles that contain various keywords in a strategic way so as to get picked up by the search engines. It is then linked back to your website and this form of linking is a good thing.
Before you do this you will have to get keyword research done. It is not as simple as deciding that you want a keyword to be running shoes, but if you want to really get the most out of the SEO, the research might show that a specific type of running shoe has a better global search than just running shoes would have on their own. You should look at these more detailed keywords as they generally have lower competition as well which is better for you.
There are the facts about SEO that you have to understand. Another is the fact that building links to your site is very important. Google and other search engines look at the activity on your site and how many people come from various different places when they are ranking a website.
By using these, so called white hat methods, you cannot go wrong, as long as the article submissions are manual and the links are done manually and correctly. There are some other things you can do, but these are controversial and considered to be black hat methods. They include keyword stuffing, automatic link building website and bots, known as link farms, and duplicate content.
Duplicate content is perhaps one of the most talked about controversies surrounding the search engine optimization process with some experts saying that it is bad and some saying that it does not matter. What has emerged is that duplicate content on different sites can cause a lower ranking in some site as Google just chooses one of the articles as the original.
This means that all the other articles places on sites are quite useless. The other thing is that you run the risk of an article being ranked that is not on your website’s blog. It could be an article on a submission site, and this is very likely because these sites are already well established and have excellent rankings already.
It is much better to write unique articles for each place you wish to submit them to. It does not necessarily have to be completely different. They can be about the same subject and quite similar, but they cannot be carbon copies of each other. This is the most effective way to get great SEO and also to get visitors to your website who are interested in the articles.
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