Packaging printing enterprises to integrate into the "globalization" s
In India Business Union, the European technology transfer and China, driven by marketing?? Success?? International has become the twenty-first century Packaging Printing Common business strategy.
However, how best to integrate into the "globalization" mean? In last month's Tag & LabelManufacturesInstitute annual meeting, which experts discussed this issue in detail. In the Orlando area held a small meeting, the six trademark printers?? Three U.S. and three foreign companies?? Interpretation of their experience with a topic: "Globalization: Opportunities and Challenges." Their experience should be all about the challenges of globalization in the printing business by reference.
Powerful combination Wilmington MA-based Dow Industries, Inc. Senior Chairman William F. Donovan, described how his company with the world when this is described: "Our customers want access to global resources, and we would like to expand globally?? not monopoly but the joint. " Dow back in 1997, had started looking for the right customer base in Cooperation Partner. The next few years, the manager visited two European companies, which in March 1998 signed a cooperation agreement in the market. Over the next two years time, the organization of the well, equipment bought, debugging can be adopted. Unfortunately, due to exchange fully use the euro instead of dollars, in 2000 had changed partners. Since then, Dow and other partners to set up a second alliance.
In the alliance, the "we need to have consistent goals, and you need to reduce risk and improve efficiency in between a reasonable plan." Divergence of income
WS-called large packaging company packaging group, CEO ScottFisher about the company timely eyeing the U.S. market, mainly Service Such as Procter and Gamble in the global trademark business, which means that companies must enter the international market. Fisher said: "Some partnerships are set up." WS Packaging Group has 17 companies with annual sales of 330 million U.S. dollars, over the past few years have been profitable. When customers the verge of atrophy, WS in North America will have 250 orders trademarks sales enterprise. Fisher explained that, WS Packaging will continue to concern about potential market. Those companies may be in Canada or Mexico, not the United States.
Transnational Management Trademarks Norway Make Skanem As the company focused its attention until recent years only then in the entire European market. D av idHarrisson said, "We only part of the European market, but now there are 40% of sales is multinational, my job is very clear?? is more global." Skanem company has been in Scandinavia (peninsula ), the United Kingdom (Great Britain and Northern Ireland), Germany, Poland and Russia have built branches. Their latest branch will be built in Thailand, Bangkok, covers an area of 45,000 square feet, Skanem prepared Investment East Asian market.
Skanem customers will follow. Harrisson said: "The company Color Management And the globalization of trade mark management team. "He suggested that the international success means that the establishment of standardized materials, with other companies and business partners to share technology, and then adjusting your prices to reflect the added value of your goods.
Next opportunity
LG Brands International, the Portland Institute of advanced industrial trademarks have learned a few years ago, LG to shift production to China, LG company's plan is clear: open up new markets for the brand. Today, LG company in Wuxi, China (near Shanghai) the establishment of the factory, this factory for local suppliers to help companies make up for lost sales before.
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