Mascot "Fuwa" business sponsor can not lag behind China – Machinery pa
Beijing Olympics Will Mascot Fuwa birth, making the Olympic sponsors launched a new round of Marketing World War II, also makes us more concerned about those involved in the Olympic sponsorship program the performance of Chinese enterprises.
No doubt, the 2008 Olympic Games held at their doorstep, as Chinese companies become world-renowned enterprises, Chinese brand Become a world famous brand has created the best chance ever. In fact, Chinese companies clearly see and hoping to seize this rare opportunity: many companies have been actively involved in all levels of Olympic sponsorship programs, while more companies are trying to squeeze into the Chinese Olympic sponsorship Corps. As of November 16, an official from the Beijing Olympic Organizing Committee announced the three-level "Beijing 2008 Olympic Games Partner", a total of 13 Chinese companies appeared in the figure, which is the first six global partners??? Association ; Beijing 2008 Partners??? Bank of China, China Netcom , China Petroleum, China Petrochemical , China Mobile Air China, PICC; Beijing 2008 sponsor??? Haier , Sohu, Yanjing Beer , Qingdao Beer and Erie . In the foreseeable future, there will be more Chinese enterprises to appear in the ranks of Olympic sponsorship.
Proved to sponsor the Olympic Games can indeed bring great benefits to enterprises, and some TNC The success stories also makes people appear in the Olympic Games sponsors in China are full of longing. There are so many Chinese companies to tap into the Olympic sponsorship is a good thing, but Lenovo is the Olympic Games has become one global partner to the top Olympic sponsors into the ranks, this is the world's most powerful and influential club's top brand . It is expected to Lenovo of China, led by the Beijing Olympic Games, companies can wind, generated by sponsoring the Olympic Games Advertisement Effect and perfect matching with the marketing strategy, a real true multinational, and hoping for the Chinese people to build a long-standing world-class brands.
Our blessing for the Chinese enterprises, but also their pinching a sweat: the cost of spending so much, hard to win an Olympic sponsor status, how can we ensure that every penny is used for its, how to ensure the contest with foreign sponsors does not fall on the next wind. Fuwa born from China after the sponsors of the performance, this worry is not unfounded. Fuwa has been around for nearly a week, we saw, almost in the five mascots Fuwa were born the moment, some foreign sponsors the Olympic Games started on the non-stop on the "Fuwa" and use, most notably Mo over the same column with the Lenovo "global partner" Coca-Cola Introduced in parallel with the image of the commemorative cans Fuwa, the media and consumers in the face again steal the show. With Coca-Cola to create a momentum compared to the treatment Lenovo Fuwa on the marketing efforts become progressively and did not grab too many eyeballs.
Must be clearly aware that to obtain Olympic qualification sponsorship, just got a brand way to the world ticket, rather than into success Insurance Box. Moreover, such as Yanjing and Tsingtao sponsor, not only between each other face Competition Can not forget the International Olympic Committee have an international beer sponsor??? Budweiser. In this brutal competitive situation, China's sponsors must seize the time to develop their own marketing promotion strategies, and even Quanqiu marketing strategy. Olympic sponsors marketing strategy are going through unprecedented challenges: the Olympic logo or Fuwa in their own signs printed or products, is the simplest step. And how to really grasp this golden opportunity in 2008, substantial sponsorship for those who become more substantial commercial benefits, is placed in front of Chinese companies the biggest challenges.
We look forward to the Chinese companies can sponsor a golden opportunity by the Beijing Olympic Games fast growth. Hopefully, after the inventory of the Chinese in 2008, the performance of corporate sponsors, people can really be proud for them.
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