What Is SEO And How Do You Start?
SEO, or search engine optimization, is a way of preparing your website for search engine indexing. Not many people understand what search engine optimization can do for them, or how to do it, which is why they leave most of the work to the experts.
There are a number of professionals out there offering this service to site owners, the only problem is that more than half of them do not know exactly what they are doing. The one thing that has to be understood before you start SEO for your site is that it take time. There is no way to tell how long it is going to take for you to get your site ranked by search engines like Google and Yahoo.
You can work for months on your sites optimization and find that your site ranks only on the second page, or it could happen that you get ranked on the first page of the SERPs, search engine results pages, after a day. Most professionals who understand the business call SEO a guessing game, and they are absolutely right.
The one major questions that site owners ask themselves on a daily basis is where they should start and what they should do. The first thing to understand is that you need to keep up to date with what the search engines want. However, the most important thing to remember is that content is king.
As said before, it does take time to get search engine optimization done, and if you are running a business you may want to leave it to someone who knows a bit more about the process that need to be completed, but what do you look for in an SEO company?
If you are going to look for an optimization company you will want to make sure that you are able to communicate with them fully. Whether they are online or offline, in the same country as you or not, communication is key in this business. If you have to run around after a company to find out what they are doing or what they are going to do for you, it is probably best to leave them where they are and move on to the next professional.
The next thing you will want to do is to stay away from promises. There are a lot of SEO “experts” out there who will promise you the sky and the moon just to get the paycheck at the end of the month. In SEO there are no promises that can be met, unless of course they can hack the search engines and manually put your link at the top of the SERPs.
To be honest, not even the founder of Google or the founder of Yahoo know which sites are going to come up on top for which keyword or search. It all depends on a very complicated algorithm that indexes sites and ranks them according to content and relevance of keywords. So if anyone promises to get you to the top of the results in a day, a week, or even a month, pass them by.
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