Analysis of Li Ning, "Anything is possible" nature of an ad – Li Ning,
90 Li Ning's products can be bought without any reason, Li Ning's image in people's minds the image of the same as Li Ning himself.
Brand Li Ning Status Few days ago a friend bought a Li Ning, upset that his girlfriend, how do you sell Li Ning shoes? His girlfriend is not to wear, if you wear cut off the mark to me!
This is the status of Li Ning brand. This is no exception! Not to say that sales could also mean its a good brand image. 90 Li Ning's products can be bought without any reason, as Li Ning did not wantonly engage in Marketing Communication, Li Ning's brand image in people's minds the image of the same as Li Ning himself. Now people do not buy the brand Li Ning there is absolutely no reason to buy, because the Li Ning's marketing communications to promote the brand Li Ning has been to a large part of people absolutely do not buy list.
Wear Li Ning equipment is loss of face of things, which is now a large part of Li Ning in the image. Do not mind young people start no reason to brand the choice of Li Ning, and when these young people will have a brand awareness after deserted with their own fear of any relationship with the brand, much of it attributed to recent Ning The effect on brand marketing.
Understanding of the brand Li Ning
Fang Shiwei, said: "Li Ning is difficult with the current strength of the anti-Kee Di basketball football match."
Li Ning, I said: "The problem is most concerned about products and how they can do better."
These are the top leaders of this company the concept of brand awareness is superficial and does not grasp the nature of the problem – the brand. All in all: technology, design, sponsorship, endorsements are for brand image services. globrand.com they only see the representation, ignoring the essence. Sponsored endorsement of strength, product technology design capability, as well as all companies are doing to marketing to brand building and service. Imagine if
resistant Kee Di Li Ning can be kind of sponsorship opportunities, can be like sports Star Endorsement, you will be able to enhance the brand image? Will put their products absolutely do not buy from the to delete the list? If the routine according to the present Li Ning, the most likely outcome is spread through the current marketing people know that even if the Earth the Li Ning, it still will not buy its products, as do the best in all aspects, still does not mean that brand image will improve.
Marketing could accelerate the growth of the brand, the same may also accelerate the decline of the brand. Li Ning is now accelerating the decline in sales farther and farther down the road. Li Ning, Nike, Adi's ass tightly behind to catch up, he was more down farther.
All done well does not mean that there is brand image, the brand is not a simple piece of good things. First of all you have to establish the brand image, then all resources into the brand image below. Li Ning
damaged the image of 1) anything is possible anything is possible.
Just do it with the , nothing isimpossible compared with no features, no impact. Everything is possible, and all are are not. From the linguistic point of view, giving the impression of its meaning very clear. Everything is possible very suitable for sports fields publicity, is a fitting philosophy, cultural development and other related publicity, for class discussion, for all the things that are not clear. But it is used in the description of the sport is quite a failure. On the text content, and brand extension and integration of its degree of certainty is extremely weak. Anythingis possible looks impressive, in fact, not as vulgar yes, we can clear.
2) Oriental personality: friendly, aggressive, positive, Lei Feng, Zhong Kui, and other Chinese elements.
We are high quality suppliers, our products such as Solenoid Valve manufacturer , Pulse Valve for oversee buyer. To know more, please visits pneumatic equipments suppliers.
Processing your request, Please wait....
