Beauty salons do promotions – beauty salons, beauty salons do promotions – haird
Professional salon line of promotional success, first of all the people. These include, one, beauticians in Taiwan. Not only to provide good professional beauticians Service Itself with professional knowledge of beauty, but also close friends of customers. Guests to the beauty salon Consumption Not only to get beautiful results, also need to relax and reduce stress. Beautician practices, professional knowledge, personal character, emotional skill will be able to detain a guest sales success. Second, a reasonable sales incentives. Come and go, are all benefits have to be true also for selling products on the beautician. A new project, a new product sales in the beauticians rack their brains out, she can get any "good"? How many "advantages" to inspire her passion? Po Na beauty chain of Wang Yuanzhang about her Management Stores, not downtown area, no Geography Advantage; in secondary cities, economically underdeveloped, but she was most proud of is to have a tie-operated public Cheng Cheng's team, so all the branches in one of the best performance in, a "star beauty salon."
Cosmetology instructor, beautician beauty salon are beauty cosmetics sales in the main terminal, professional and competent beautician beauty guide is scarce talent and was switched around Hong exuberant. In Guangzhou, a large talent website, especially the provision of "cosmetics company Recruitment Zone, "the U.S. long recruitment guide, lecturer, beauticians and other jobs. Because of the professional line of products do very little media advertising, many brands unheard of for the average consumer, can generate sales, the key to see beautician or instructor's recommendation and the customer trial results. With the talent, followed by promotion Plan Scientific development.
Beauty promotion steps 1, market research analysis. Want to use promotions to attract consumers, the market should well aware of its contents include: the product of basic information (historical information goods, merchandise location information, detailed product feature information); general psychological investigation (age of consumer psychology, sex consumer psychology, occupational consumer psychology, consumer psychology price, brand consumer psychology, and cultural consumer psychology, etc.); public consumption patterns (spending power, demand conditions, consumption patterns and characteristics, consumption habits and cycles); market information (cultural information, competitive situation). The so-called "Know thyself, know yourself."
2, objective decision. Beauty promotions planning to produce the effect, it must be clear about three goals. A, product life cycle, meaning promotion goals: the introduction of new products or technology promotion (professional recommendation, advocacy color page delivery, public advertising, fun games, free delivery after trying other means to try to do); sales of products or technical (cultural festival, price, investment and draw bargain, customer clubs, gift VIP And other means); Stock The product and the old technology (there are price discounts, additional gifts, cultural activities, clubs and other means). B, in particular object-oriented promotions: old customers to enhance confidence and understanding of the product, establish a brand image in their mind, from time to time in order to stimulate the potential consumer promotions will be different. C, time sense, the promotional objectives; off-season to foster customer confidence and boost consumer spending to achieve high growth performance; holidays should create a festive atmosphere to increase per capita consumption.
3, promotional positioning. "If you want to solve all the problems of all our customers who will never succeed." Marketing positioning for the product should keep in mind this sentence. The basis of positioning can be based on time (low season, high season, holidays), can also be based on the object ( White-collar Female, housewife), also need to consider is the nature of a product (what time or what level of products and technologies).
4, promotions. Program is to resolve what ways, ways and means to influence customers. The strategy has the following options: A, Competitive Strategy (Smile months, staff Best Image Award); B, benefit-sharing strategy (buy two get first-discount method); C, activities, strategies (cultural performances, parties and so on); D, service strategy (a free shuttle service, etc.); E, and cultural policy (public service ads, public service Investment Etc.).
The promotional tools also need to be prepared. Tools also affect customers of beauty salons, and guide customers mediators, for example, Etiquette Balloon , Media advertising, signs Lightbox , Robes, advertising umbrella, Gift Bag Are all very common.
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