Viverso – Marble texture – Homogeneous accessory system
The Business Model
The Viverso Business Model is manly characterized by the exclusive web based sales of Viverso resins. Every customer has to log in first and can then take care of his business activities online, like on major sales platforms in the internet. Customers can place their orders, check available quantities, request samples and track their orders on Viverso.com. This makes Viverso the first Bayer MaterialScience subsidiary which sells its products exclusively online. Viverso brings together production and management/marketing/sales at one location. This makes it easier for the company to work more efficient and to make targeted decisions.
The Production Site
Viverso is the successor of the resin factory of the Bayer Bitterfeld GmbH. Production started here in 1994. Besides the 3 Viverso product lines, the Bayer MaterialScience brands Bayhydrol and Desmodur are produced here. The facility is equipped with a pilot plant and a laboratory as well as raw material and final product storages. Viverso employs approximately 150 people. The plant is capable of producing up to 60.000 tons of resins per year.
The Product Range
Alkydal
Alkydal is a range of alkyd resins, which are used in the formulation of wood- and furniture coatings, parquet- and floor coatings, exterior wood coatings, DIY- and painter coatings as well as industrial coatings. Bayer started producing alkyd resins as early as in 1929.
Roskydal
Roskydal are unsaturated polyesters which are contained in wood- and furniture coatings, conventionally curing or UV curing, coatings for musical instruments and interior fittings as well as putties for wood, commercial vehicle, automotive, stone- and marble applications. The first Roskydal types have been introduced by Bayer in the 1950s.
Desmophen
Desmophen A is produced since the 1980s and is the basis of 2-Component-Coating-Systems. In combination with several Bayer Desmodur N types Desmophen A is used in corrosion protection, wood- and furniture coatings, industrial- and plastics coatings as well as automotive primers, top coats and clear coats. Viverso also offers several high solid grades of Desmophen A. These contain less solvent, less volatile organic contents (VOC) and are therefore better for the environment.
External links
www.viverso.com
www.bayermaterialscience.de
www.bayer.de
References
^ http://www.bitterfeld.bayer.de/index.php?page_id=28
Categories: Chemical companies of Germany | Bayer brands | IG FarbenHidden categories: Orphaned articles from February 2010 | All orphaned articles | Articles needing additional references from September 2009 | All articles needing additional references
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