Qingming holiday features a small country the United States fought a sensational
Holiday shopping, of course, be surprising to see home appliance stores. This week, the excitement of many home appliance stores. In the States United States, the new appliance package, to the flat-panel TV sales, everything.
4 4 to 6, the first coming a little vacation, 51 holiday cancellation of the home appliances sector is concerned, although the surface is for the loss of a "big seller" of the time, but also add in April a small golden week, on the electrical business, this small golden week will also bring new sales "inflection point", a major new promotional important opportunity to enhance sales.
Adjustment for this holiday has great impact on the retail home appliances, Gome said that although one less vacation, but the three-day "mini vacation" has increased, Gome is currently being actively adjust the promotion pace facilitate consumers to buy appliances calmly. In response to the Ching Ming Festival transfiguration of the "little vacation" Gome back in early March has been redoubling its efforts in planning their own secret weapon, introduced for the new "mini vacation" feature promotions.
From April 2nd curtain "love spring flowers in GOME around you shopping festival", launched after the Spring Festival, the largest category-wide sales, marketing efforts even more than in the past, "May 1" Golden Week is also large in the event, the country will achieve none other billion U.S., the proportion exceeded 60% discounted, the highest category-wide decrease of 68% … …
Dispensers moves Loving main necessities into the slogan
National Holiday this year introduced new rules, changed the minds of people in the past the concept of the Golden Week holiday, 51 are no longer "seven days of music", shortened to three days, Gome "small holiday marketing strategy" has shipped and should be Health, "Love in the warmth of spring to your shopping festival around the country the United States" is the national holiday marketing begins with the new U.S. blockbuster.
Whole mall Sichuan 40, 16 cities, nine categories of collective attack, showing more and better low-cost electrical products to "love" as the theme of the event will allow consumers to experience the country's powerful new U.S. holiday sales efforts, access to benefits from China's first chain of super-low price … …
Are renovated every spring season, people demand for home appliances must have greatly increased significantly. Gome carry out the "love of home building a new" theme activities, to provide consumers with more and all the special offers appliances, from selling large-size LCD TVs, on the open refrigerator, washing machine drum and then to complete kitchen stove hood so you one-stop-shop in the country U.S.. Packages can enjoy the country to buy U.S. appliance double gift, accumulated over 18,000 yuan 1000 Off Plus Free music center, accumulated over 24,000 yuan straight down 2,000 yuan Plus Free music center + microwave oven, the cumulative drop over 33,000 yuan to 3,000 yuan Plus Free satellite direct cinema, accumulated over 42,000 yuan straight down 4,000 yuan Plus Free Satellite theater + music center.
Calculator Calculate what benefits to buy more
Reporter was informed that holiday period, the country will produce 150,000 sets U.S. special machine Mengza consumer electronics market in Chengdu, color TV, refrigerator, washing machines, mobile phones, small appliances and other appliances up to 100 million yuan of total none other. 150 000 units, including 2 million special machine TV, 30,000 mobile phones, 1 million refrigerators, 1 million washing machines, 1 million air-conditioning, 1 million microwave ovens and a large number of kitchen appliances and small appliances. So, what to buy get get more?
Buy big 19-inch LCD flat panel to send
States United States to provide the price shown, Konka, Changhong, Hisense, TCL and so the average price in 5990 yuan had made about 32-inch LCD TV, during the Spring Festival shopping prices have fallen to 4200 yuan or so, some models are a breakthrough 4,000 yuan. Domestic 42-inch LCD TVs dropped to 7,000 yuan or even less. The joint venture will be more flat panel TVs drop, generally lower prices are more than 1000 yuan, up 30% maximum drop.
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