Appliance stores the final sprint in Beijing: the phone and TV into focus
Suning Oct. 4 The second phase starts
Promotions Lower and lower 10% States United States After three days of sharing profit sharing profit margin rate of 40% of the total over
Starting from October 5 into the 3 days after the Golden Week, household appliances
Marketplace Of Price war Re-upgrade. Suning Appliance yesterday declared a second phase of the Golden Week, and will cut prices in the first three days on the basis of the average prices down again, about 10%.
Gome, Dazhong Electric also modify promotions in the dark. According to Marketing Manager of Beijing Suning Xu Zhengfei said the general regard the golden week is divided into two phases, October 4 as a cutoff point, is expected to start from the 5th, there will be 11 electrical market since the climax of the second round of shopping. Therefore, the major
Appliance Retail Giants are to seize the "11" late appliances market share to add horse power.
Suning Hua Fan Zhijun, director of the North, said Su Ning Beijing during the National Day
Sell Goal is from 500 million to 800 million yuan, while the price war is the most important strategy, he said, after 3 days of the promotion is mainly aimed at
Travel Back to the people, will be Oct. 1 to Oct. 3 on average 20% price reduction on the basis of a further decline of 10%. "Returned 300 vouchers to buy 2000 dollars to upgrade to the back 500. And, prior to 6000 yuan to 7000 yuan 42 inch
Plasma TV And 1 million or less in 37-inch
LCD TV Limited to a large number from the original sale. "
In addition, the refrigerator, Washing machine Also increased marketing efforts, "Basically 80%
Brand Models are increasing promotional efforts. "
The reporter learned from China Beijing Branch of the United States, States United States three days after the golden week of sharing profit sharing profit rate of the total rate of 40% or more, small appliances,
Air conditioning , Computer Commodities will force the island of follow-up.
General manager of Dazhong Electronics North Branch Jiayao Yong said, three days after
TV The maximum decrease of 10 thousand yuan, digital camera,
Video camera The maximum decrease of 50%
Mobile An average reduction of 37%, sales of small household appliances audience seven fold.
Festival City tide Flat-panel televisions and mobile phones as the highlight
TV and mobile phone sales were large and medium accounts for the whole three days before the National Day Golden Week sales 28% to 30%, Suning, Gome will also have gains
Flat-panel televisions and mobile communication products such as National Day Golden Week highlights the largest home appliance stores. According to Fan Zhijun, director of North Su Ninghua introduced, Beijing Suning in the first three days of national day was 150% sales growth in single-store sales up 25% to 30%. As of this year volume growth of 80% of the digital market, the National Day digital rendering explosive 100% growth. "But the growth in store performance and mobile phones mainly from TV."
Country the same day the United States on October 1 in Beijing, breaking 100 million sales of 8 million, "which has sold more than 6,000 television sets, mobile phones are also about 30,000 units." Wang Huiwen, general manager of Gome Beijing branch says.
Medium and large color TV and mobile phone sales accounted for the overall sales were 28% to 30%. According to general manager of Dazhong Electronics North Branch Jiayao Yong statistics, October 1st 8:30 am to 3 Oct. 14: 00, 56 in Beijing Dazhong Electrical Appliance stores have completed sales of 410 million yuan. One day, on Oct. 1 to achieve 250 million in sales, medium and large central tower shop "crazy 36 hours did the right thing" is made 43 million sales.
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