HDTV: Urgent looking forward to cross the threshold lower integration
9 28,
Shenzhen
The sky is slightly overcast, but the mood Lvjian Jie, chairman of Tianwei video is quite good. On this day, the official Shenzhen Satellite TV broadcast the same high standard definition, but Lvjianjieye high-profile launch of his high-definition interactive family planning. In addition to outside Shenzhen Satellite TV and Beijing TV, Shanghai Oriental Satellite TV, Jiangsu TV, Hunan TV 9 TV are also on this day to achieve a high standard definition with the broadcast. However, around the cable operators, the source of the increase in high-definition programming also gives them new challenges. Reporter understand the requirements of HD programming for free access to cable operators increased the operating pressure, so the network based on two-way transformation of the positive development of value-added services, to reduce the pressure of high-definition operating expenses, has become a cable operator's only choice. In this process, operators of cross-business co-operation and even a new round of trans-regional integration is expected to boom.
Access links are not enthusiastic
9 28 day is 9 high standard definition TV with the broadcast day, but it is understood that this day is only held in Shenzhen Tianwei video larger ceremony, most cable operators choose to remain "low key" . For them, the increase in high-definition program sources, how to allow users to watch to the floor, while the enterprise is not a loss or profit, or a yet to crack the problem. "State
SARFT
On the promotion of high-definition
TV
Notice of Development "in the clear requirements to support high-definition digital cable network channel development, channel access and user do a good job
Service
Work and do not charge access fees, no extra charge to the user. "The Administration issued a notice, we have great expectations for the development of high-definition television, as if charging access fees can be amortized over the cost of business operations and increase operating income." Enterprise of a cable operator is responsible to the "China
Electronic
Reported, "told reporters," But, General Administration issued a notice, the operation of an enterprise took a hit. "
Share of bandwidth HD programming than the more standard definition programs, while access Shi You can not pay, it will undoubtedly increase the pressure on operators. In addition, how to deliver high-definition set-top boxes has become not a small problem. First, the way the government distributed free of charge unrealistic pay, after all, not a public good to promote high-definition, can not fully apply the overall conversion of digital models. Secondly, if users purchase their own, restricted by the high prices, the effect necessarily bad.
Again, if the advance part of the purchase cost carriers, but once the can not find a valid business model will inevitably lead to loss of operating companies, thus affecting the landing and high definition HD programming industry. Veterans compared to other operating companies, Shenzhen Tianwei video Lvjian Jie, chairman of the "answer" is clearly the fastest speed. Thanks awfully early video layout. Reporter learned that, as early as 2005, Tianwei video prior to the completion of the cable network bi-directional transformation of accumulated a certain amount of technical and operational experience, with a stable user base, it is fully capable of operating income to make up with value-added high-definition promotion costs.
Lvjian Jie told reporters, Tianwei video in 2006 began the development of digital high-definition services, currently has developed 20 000 digital high-definition interactive TV users.
High starting point, the user strong purchasing power, which is the advantage of Tianwei video. However, such as the emperor's video cable operators in the country also, and most carriers have not yet, or the ongoing two-way network transformation, value-added business income small proportion of total revenue.
In HD promotion, operators face the bottleneck is: one income is difficult to guarantee, on the other hand a huge investment. HD set-top box price to 1,000 yuan each calculated to promote the 200,000 HD customers the funds required for the 200 million yuan, if the operator 50% of the funds advanced, but also at least 100 million yuan. In fact, the potential first-line high-definition big cities the number of users is far greater than the 200 000 scale.
This means to promote high-definition, some operators do need to prepare several billion yuan of funds. For most operators, network transformation is difficult to recover the cost of the short term to promote the HD will no doubt greatly increased its financial stress.
Low threshold spread is the key
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