Appliances coupons are in effect subsidizing the public or promotion? – States U
< BR> 2008 year-end Taiwan to the Taiwan people made a consumer coupons, businesses and the people have responded well. As a time when the New Year, we all need money, after all happy to receive a voucher to go shopping. In order to attract consumers, many shopping malls and supermarkets also have launched promotions. Not only with coupons to buy everything, but also enjoy certain benefits and then discounts. In a time when global economic slump, can such a situation, really happy.
<BR> News spread to the mainland, the people at the same time the envy of even the mainland of China is also set off a hair coupons to stimulate domestic demand in the promotion of economic development discussions. January 19, 2009, the Chengdu government to open national precedent, the first for the city's urban and rural subsistence allowances, the beneficiaries and key priorities of urban and rural populations supporting the target three types of payment coupons, 100 yuan per person, within the specified time, at designated stores merchandise. Then the Government announced in Hangzhou will take 850 million yuan coupons all the masses, long Cai Qi, Hangzhou, said: "very an extraordinary (means of) support. Mainly to increase investment, expand consumption, stabilize the export has taken many The measures still have to do a good job highlighting the work of expanding consumption. "
<BR> Issued by the government coupons may promote the consumption of inspiration, the industry claimed that businesses have paid coupons, including the purchase coupons, travel coupons … … Since then, out of control, the business issuing coupons great store For strong tendency to want to play such a good thing of course, for China
Home Appliances
Industry.
<BR> Appliance stores competed to distribute coupons
<BR> According to reports, China's Taiwan from January 20 to distribute coupons for a month, detonated 3C consumer electronics market.
Sony
An Tianzhe Yan Computer Entertainment Division, the Minister said: "Last year, a sharp sales drop 30% in the second half, the suffocating pressure; However, since issuing coupons, sales rose nearly 5 percent, it's confidence." In Hangzhou area appliance market to be outdone, the pulling effect of coupons next show, so that appliance manufacturers produce 8 Hang overjoyed. According to reports, started using coupons since a
Refrigerator
Direct sales jumped five points six times during the Spring Festival of the delivery notes are fully packed.
<BR> 2 16
Suning
Electric start issuing 10 million yuan in Guangzhou free appliance consumer subsidies, Guangzhou residents to the store to receive 150 Suning Appliance consumer subsidies, consumption subsidies on the basis of the transaction price of a direct deduction. Su Ning said areas, home appliances and discount consumer subsidies do not conflict, the public can also enjoy the two breaks. "Like a
Washing machine
Discounted price of 2,100 transactions, pay bills, I took home appliances consumer subsidies can be directly offset by the cash register 100, only pay for the washing machine of 2,000 yuan. "Suning Appliance to explain the charge.
<BR> Then, Suning has in Xi'an, Chongqing and other places more than 8000 million coupons issued, each with a maximum deductible discount coupons 800. According to "Xi'an Evening News" reported that the electrical consumption of the people have received a very warm coupons, and many people in Xi'an 7:30 am on the queue to receive electrical coupons hot scene were far beyond the original expected. Only the morning time, the number of appliances to receive coupons on almost 1000.
<BR> 3 6th, has been working with Suning parity
Gome
Also joined the battle to distribute coupons, Gome first put to the total price of more than 5 million yuan in Suzhou's "appliance subsidy vouchers," Gome Suzhou, said in charge of the market, businesses are facing tough challenges. Suzhou City in order to promote consumer appliances, and subsidies to urban residents, Gome appliance industry in Suzhou, the first release "appliance consumption subsidy vouchers." Voucher subsidies for consumer use conditions, the country the United States with Suning somewhat different. The official explained, whether customers are buying
TV
, And other traditional category, or to buy
Mobile
, Digital, computer and other 3C categories, can use "appliance consumption subsidy vouchers." Among them, the traditional home appliances over 2,000 yuan per piece arrived in touch with the top 100 with 1,000 yuan; digital, computer and other 3C products over 2,000 yuan per piece arrived with 50, arrived with a maximum 500.
<BR> 3 7, the home appliance business trade associations also keep up on it, some appliance stores in Shanghai, consumer subsidies paid vouchers.
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