Chinese furnishings industry, emergency calls for local brands – TDM over IP – E
The face of the impact of foreign brands, China’s urgent need for furnishings companies learn to compete in the competition that gave birth to a number of brands, Monopoly, standardization, industrialization of the real competitive brand furnishings business
According to the statistics: National 33 provincial capital cities, 393 prefecture-level cities, nearly 3,000 county-level cities, home accessories’s annual spending power of up to 2000 ~ 3000 billion; a 10-million people, a small town, home accessories annual spending power is not low at 10 million yuan. This shows that the furnishings industry, prospects for the development, very impressive.
Experts predict that the nature of the future of home accessories, will be looking for the home life has a sense of home, home accessories must build a peaceful and harmonious living environment and life breath of life atmosphere. Room furnishings will be an important part of home-improvement, more people will put a certain amount of fitting-out costs could be saved, for the purchase will allow House is full of personality and fun decorations. The continuous improvement of standards of mass consumption, directly induced the people’s right to pursue a higher level of amenities, the domestic furnishings needs of the market space so driven by strong consumer has become ever broader. At the same time, fashion, quality, personality, and has increasingly become an indispensable personal home life in New York. Likewise, the furnishings highlight the importance of making gifts of jewelry has become a household units and individuals donated fashionable way.
Home jewelry shop in Beijing, for example, not only well-known brand of home accessories stores, there are exclusive characteristics of home accessories boutique housing estate or gift. Boutique house sells refined, with individual small accessories, such as the shape beautiful lighting, ornamental vases, or lovely little pillow, small rattan basket and the like; gifts main house is glass, plastic alarm clock and other price is relatively cheap, good-looking style the quality of goods in general. In addition, in the furniture store for decoration, the way some of the retail small pieces of decoration, but also some newly-furnished new home when the “favorite” one. Over the last few years, the fastest-growing, to be the biggest favor of China’s emerging white-collar workers or former family.
However, it is unfortunate that, one into the scale, the formation of a major brand or foreign brand stores, or by international designers as a major design forces some of the joint venture or private furnishings manufacturers.
Such as the United States and Iran-US home, square home, Champs textile, Florence and other furnishings. Not really, not surprising because, in the furnishings industry, the rapid development, and our furnishings industry is not yet fully formed, when, it is bound to attract many foreign enterprises, “eyes.”
In these brand store, functional, artistic and personalized furnishings design supplies everywhere. Material breakthrough is that these home accessories personalized manifestations. Designers are no longer satisfied with traditional ceramics, wood, roots rattan, plastic, glass and other materials of home accessories, and turn-based Material rare material. Lee to experts such as goods, on the use of shells, stones, twigs and other system has made a lot of bright spots on the jewelry. BoConcept is the procurement come from around the world to use bamboo, leopard wool, silk, etc. made of various types of frames and so on. In addition, the original is also an important guarantee for personalized furnishings. At this point, many of the Ya-Ju houseware products from world-class design masters such as EttoreSottsass, PhilippeStarck the direct creation and others. Iraq-US companies are also selling the United Kingdom, France, Japan, the United States, Italy, Hong Kong and other places, according to the latest fashion designer to design indicators for many different styles, different forms of home furnishings, the most prominent manifestations of different personalities space. The square meter home is the chief architect Rodissteven professional furnishings designer from Australia.
In contrast, the vast majority of our medium and small cities category furnishings store franchise almost completely empty, very few shopping malls in the domestic furnishings counter products, but also there is a single species, products, obsolete products and various drawbacks. It should be noted, China’s furnishings industry in its infancy, there are still many problems. First, from the design point of view: jewelry design and development of a high-risk investment, very few original products, and furniture design of the phenomenon of “plagiarism” very similar; from the production point of view: Imported products account for a large-scale shopping malls, expensive, so that Consumer prohibitive. Such as from Japan’s Miyake, a Scotia, oriental cultural heritage combined with Western fashion, art, freedom, Smart and enjoy life as the theme; the main target audience locked entrepreneurs, scientific and technical personnel, professionals, government and other middle class people , and our furnishings industry is a lack of influential brands to guide development of the industry; again from the perspective of circulation: home accessories industry in its infancy, the market circulation bound by traditional marketing methods, but also not as Western countries to give full play their own industry characteristics; the last from the price point of view: As the circulation and operation of the limitations of the product price remains high. In fact, China is still in the home furnishings market, “varieties of small, poor quality, circulation, slow, expensive, non-brand, market chaos,” the primary stage of development.
At present, the domestic furnishings manufacturers urgently needed in product design, quality and brand promotion, and many find their own rapid development. As the industry, branding, international, is bound to eliminate some small-scale, outdated equipment, design ideas and backward mode of operation of small businesses, but will bring about a lot of branding, proprietary technology, standardization, industrialization of the real competition power brand furnishings business, guide the orderly development of the industry.
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