Xiao Erhei "Jane brewing" process "eye-catching" Chengdu rum
Much of the industry concerned the first 82 sessions of sugar Wine Will be March 19-22 at the Chengdu Century City New International Exhibition Center was held up this show more than 4,000 exhibitors, the highest in history. Unlike previous years, this year's Chengdu rum, highlight the "new thinking, new ideas, new breakthroughs in" concept. In addition to well-known consumer brands in the past, the many new faces, new brands or new product category at the same time show this year, of which Nanjing Xiao Erhei Food Co., Ltd. to bring "Jane brewing" Six of 29 single-product exhibition, Enterprise's unique "innovation" the spirit and concept of this exhibition coincides with the independent research and development of new class of "aging in Hong Vinegar "More is to obtain a high degree of recognition within the industry.
What is "Jane brewing" process? "Vinegar aging" products which feature? Xiao Erhei as a national enterprise, its outstanding competitive advantage for them? Xiao Erhei as a rising star, how can this show get so much attention, with all the questions, the reporter interviewed Nanjing Xiao Erhei Foods Shanghai Center for Lu, general manager of marketing.
Lu, General Manager, said, "Jane brewing" process is Xiao Erhei more than ten years to create their own set of vinegar sauce production process, and compared with the traditional sauce of vinegar production, "Jane brewing" process-oriented product production every detail, and strive to achieve the ultimate. Starting from the factory site, on the strict accordance with the "Jane brewing" process system process, and strive to be the best suit local tastes sauce vinegar products to the consumer, from material selection to production, is strictly controlled Food Safety Off, the whole process of production of a fully closed, pipeline, automation operation, guarantees every drop of sauce vinegar products are taste and mellow, continuous improvement.
Xiao Erhei unique spirit of innovation is the enterprise survival, in addition to "Jane brewing" process, Xiao Erhei also created a unique product of the new class of vinegar – vinegar aging. Vinegar with vinegar and balsamic vinegar divided, Xiao Erhei R & D personnel in the traditional brewing process based on the pioneering blend of vinegar and vinegar are two processes to produce a new category this aging balsamic vinegar. Comparison with the vinegar, the product is the first fumigation process to improve the aroma, choose "fragrance" song to do to stay in the incense grains, extension of time to ensure that the end of fermentation esterification incense, incense, ester Hong, Chen Hong rich harmony, texture soft cotton acid, mellow lingering.
In Sell Model, Xiao Erhei will take long-term cooperation with dealers depth mode of operation. Implementation of the flat channel management, marketing, distribution, dynamic marketing integration and the strengthening of the terminal intensive and step up publicity efforts to carry out extensive promotional activities in the terminal, the terminal to speed up inventory turnover, better service to dealers.
National Sugar & Wine Fair Office, Jihong said that this rum, combined with enterprise promotion and innovation, enterprise and industry to promote the combination of promotion, brand and Environmental protection The combination will show a new look and bring a new industry trend, Xiao Erhei rum made for the current most powerful interpretation. Sauce vinegar industry analysts believe that Xiao Erhei to leading "Jane brewing" standard appearance this National Sugar & Wine Fair, East China consumers that not only heritage and delicious, safe and healthy sauce vinegar products, but also promote the upgrading of the overall industry standard, has played a positive role in promoting.
It is understood that this rum has a number of home Proxy Commerce signed a cooperation contract with Xiao Erhei, while several agencies have also expressed the intention of further cooperation.
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