Web Banner Design: 10 Best Practices
Web banner design typically goes two ways: it works well and nets you a boatload of high quality traffic, or it all goes terribly wrong and your brand is irreversibly tarnished. With so much at stake it makes sense to take care, so without further ado we now present our patented top ten web banner design best practices:
1. Web banners need to load fast or they don’t get seen. Minimize the file size of your banner by avoiding over the top flash animation.
2. Use bright complimentary colors, preferably those associated with your brand.
3. If you want people to click on your banner sometimes it works to simply tell them to do just that, include a ‘call to action’, an icon that says ‘Find out more’ or something equivalent.
4. In the case of flash banners make sure you give the option to pause or even close your banner. Otherwise potential customers might resent the distraction.
5. Brand recognition is built up through repeat exposure. Be sure to include your logo and company slogan in your web banner design.
6. Minimize the amount of text you use. People won’t read a novel and in the case of flash banners a lot of text means it has to scroll very quickly.
7. Don’t let your flash banner loop on and on, it’ll make people dizzy, stop it after a few rotations and display that logo.
8. Put people at their ease by offering warranties, guarantees, free trials, demos, etc.
9. High quality text is the most important element of your banner design. Make sure your text is high quality by focusing it for your demographic
Read more about this Article in: Bannerhero
Processing your request, Please wait....
