Industry Perspective: on the analysis of green packaging design strategy – green
The sustainable development of ecological environment in the 21st century mankind's most pressing issue. Green Package Design From modern industrial development is the process of growing environmental pollution, people began to explore new models for the new design concept. Strategic thinking on sustainable development, China has taken the appropriate legislation and measures, and constantly enhance public awareness of environmental protection, the elimination of the Harmony in the design, production and consumption directly and indirectly, the process of environmental pollution caused by substances in products. This Mu-mounted design of the overall development of tungsten industry issues related to product innovation competition in the market is facing new challenges, it makes people face a basic question: what kind of market demand, packaging products, how to design the packaging. Thus, on the environment and the relationship between pollution and consumption of the reality of the challenges, designers and engineers will conserve energy and resources toward the long-term goals. Meanwhile, in the face of new changes in packaging design objects must have a new design strategies and methods corresponding to not only consider the need to meet functional, visual aesthetic effect and market purchasing power, it must consider environmental factors. Therefore, green packaging design will focus on the relationship between man and nature, ecological balance, to minimize damage to the environment of life to the strategic framework for the design strategy to green packaging design to promote economic and cultural and social development.
1, on the Green Package Design
A long time, people's understanding and practice of packaging design is based on market demand and commodity-based marketing, design and creative positioning of its focus on two areas of goods and sales to consider, it has been that more often than the built product packaging More importantly, changing the packaging design means changing the product itself, but very few in the entire design process involved in environmental issues. Since the nineties into the twentieth century, environmental challenges to people in the process of packaging design an appropriate response, many packaging companies and design firms have already started to implement green design ideas to start leading. The world's largest packaging companies, Sonoco, since 1990 the production of products on the environmental measures taken, both to the community we created it, we will recover its commitment to begin recovery from the users hands after use product, to prevent the spread of packaging contamination in the community. At the same time, consider how the design of the impact design has become a research hotspot in recent years. Green packaging design to packaging products as organic without elements of human existence, human beings and the environment with pollution, recyclable or renewable materials to design packaging products, their demand is demand from the packaging, design development, production , transport, sale, use scrap recycling cycle after cycle, and the cycle of each phase of product and packaging design and the environment interact. It also emphasizes the human society in the following environmental rules and the premise of aesthetic rules, the use of science policy, the means to meet the human and natural characteristics of man-made objects, it has brought to people is not a short-term visual shock, but the lasting physical and spiritual enjoyment . Green packaging design mainly covers the following aspects.
1, green packaging design will focus on the implementation of environmental policy, the establishment of new methods and tools to regulate the packaging of its cycle in each stage of the impact on the environment, 1) the establishment of packaging product design and environmental protection design phase matching; 2) packaging products in the logistics process using the input and output of its effective monitoring and tracking analysis; 3) the establishment of environmental assessment model, while detrimental to the environment of the design, production activities should be risk assessment.
2, research and development on human health, environmental protection, good packaging material and production processes. At the design stage of the packaging requirements of adequate market research and technical analysis, such as product in the production, use, reproduction process of waste recycling on the scope of human health damage,
Level of pollution to control and eliminate the design of measures. Packaging materials is the design of logistics media, especially daily necessities such as food packaging, clothing packaging materials used in the field, contact with colleagues and use in the way some of the dust, chemical residues and attachments gas dispersion effects on human health difficult to determine and to prevent dangerous conditions, but the designers to promote environmental awareness in the design phase of its choice of material to a non-toxic, non-polluting, recyclable and biodegradable. The rational design of packaging structures, functionality, supplies and printing technology to make packaging products to achieve the maximum reduction, to avoid the packaging structure, level and volume of complex and overlapping, over-packaging, packaging phenomenon of exaggeration in order to mislead the non-function devices mysterious consumers.
3, green packaging product packaging design cycle from various stages of targeting. Green packaging design is not just an artistic disciplines, the main thing is an engineering discipline, it should strengthen the packaging ideas, the whole cycle from system design point of conception, once the packaging to determine the design argument, the organic cycle of the product impact on the environment is irreversible. Therefore, we must take into account in the design of leading stage parallel production, transportation, environmental protection measures related to recovery phase. 1) the design stage, to fully grasp the market research, material information, made of green packaging design, which mainly include: the conception and idea, identify the design parameters, such as packaged goods and the measurement values of body mass, preparatory capacity or tolerance parameters; select packaging materials, nontoxic, recyclable and recycled, biodegradable, high-performance synthetic materials and native natural materials used must take into account relevant environmental factors; design performance, including the shape and structure of the modeling style, graphics, text, color and other green products to meet the aesthetic needs and strict avoid visual pollution. In the design phase, mainly from the choice of materials and production follow-up procedures designed to enhance the entrance check green packaging. 2) the production stage, we must fully consider how to improve the manufacturing process, the current research results show that within each unit of measurement of environmental load and processing time proportional to the process, a successful design strategy is to shorten the process to the processing time. 3) stage of transport, transport packaging, design improvements, which according to product damage during transport hazards to consider the properties of different products, features, uses and mode of transport to reduce energy loss, while considering how to reduce packaging on the environment Load. 4) consumption phase, the main consideration users how to save energy, reduce pollution, easy maintenance and extended service life related packaging supplies. 5) The recovery phase, one in the design
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