Landing Page Design: 10 Tips to Turn Traffic into Conversions
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Landing page design is the art of turning traffic into conversions. Of course getting conversions should be the focus of any marketing campaign, however all too often marketers focus their time, money and effort on web banners, PPC, email marketing, etc. and neglect to create a truly impressive landing page design. The following are ten tips to make sure your landing pages close the sale every time:
1. The most important thing about your landing page design is that it loads quickly every time. The best way to ensure this is to avoid fancy flash animation.
2. Checking is a boring but necessary job. Check to make sure that your landing page looks alright for a number of browsers including Internet Explorer, Firefox, Safari, etc.
3. Use bright, cheerful colors. Test out different combinations to see what works and what clashes.
4. Be careful about how you use images because they can sometimes fail to load. For example don’t place important text in an image.
5. Want people to recognize your brand? Simply use the same design for all your publications (logo, lines, colors, etc.).
6. More than anything it is your text that will make the conversion. Use persuasive, targeted text to win over your chosen demographic.
7. Testimonials are a great way to show customers how good your product is. When it comes to online selling trust is everything.
8. Put time limits on your promotions, if people think a good deal will be gone tomorrow they’re more likely to pay today.
9. Some landing pages request personal information for registration or what have you. If your landing page is one of these make it short, people are more likely to click away than fill out endless forms.
10. If you can afford it, give away something for free.
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