Flash Banner Design: 10 Ways to Go Straight to the Top
Flash banner design has always been shrouded in controversy. Most marketing companies recommend against using flash banners, however when they’re design is carefully handled by experts they can surpass their static equivalents in terms of both aesthetics and conversions. The following are ten ways to make sure your flash banner design hits the target every time:
1. Keep your banner simple. Live action video and licensed music will cause your banner (and the page) to load slowly. Flash banner design is really the art of keeping file sizes small!
2. People find flash banners distracting when they’re trying to read the page so give them the option your ad.
3. Sometimes people might be interested in your banner but need a second to finish something else so give them the option to close it.
4. All marketing is about building your brand. Create familiarity by using the same aesthetic (logos, colors, etc.) for your products, website, landing page and of course your banner.
5. If your banner has text looping, don’t let it loop on continuously, after a few runs have it stop and display something impressive like your logo.
6. Minimize the amount of text you use. Most potential customers won’t read a lot of text and the more text you use the faster you’ll have to loop it.
7. Consider your demographic, what do they want to hear? Persuasive text is the central element of your Flash banner design.
8. Unfortunately the Internet is full of liars and scams. Earn your customer’s trust with reassurances; refer to warranties/guarantees in your banner.
9. If you want people to click on your banner use reverse psychology, just kidding, use normal psychology. Invite customers to click with compelling call to action like ‘Read more’
10. Give away a few freebies. Nothing hooks em like freebies.
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