Drop Ship Complaints: How You Can Make a Positive Impression out of a Negative Opinion
If you are sad at the increasing number of drop ship complaints that are coming your way, think again! Now, it would be blasphemous to say that negative dropship reviews are good for your business, and neither is it the case. But, it is not as bad as you think. Think about it! If someone is angry and tells you about it, it means they care. It is certainly better than disappearing customers who leave you wondering what you did wrong. There have been techniques developed in the past that say that drop ship complaints are in fact your biggest tool in creating a formidable online reputation. If an angry customer actually begins to show public displays of affection, it leaves jaws dropping as prospective customers and partners realize that the losses will always be made good, if it was your fault.
Very Angry to Elated: Research actually shows that being indifferent toward something is more detrimental for the marketer than hating something. Ad campaigns are built on this principle too. The objective here is to look at emotion as a force. If there are too many negative dropshippers reviews, it means that you managed to stir up some emotion but in the wrong direction. Research has also shown that one negative emotion can easily be transferred to a positive emotion. At the same time, it is difficult to get someone indifferent to feel something.
The Concept of Service Recovery: In fact, formal management theory recognizes every major screwup as a possible opportunity to build some positive rapport. This is called service recovery. The psychology behind this management concept is that customers tend to get angry when they feel that their situations are not being empathized with. This is what leads to drop ship complaints. However, if you acknowledge the complaints and give them solutions along with small gifts, it actually creates a more memorable occasion. The customer feels special and feels like you care a lot for their business. This is what you must intend to do each time you see a complaint. Acknowledge the presence of an emotion, and change its direction.
Why It Shouldn’t Be Faked: Now, because we know it has been proven that great service after a failed service creates more customer satisfaction than great service in the first place, we are left with the question as to why we shouldn’t fake a mistake purposely.
The answer to this question is that service after failure creates a great response because customers acknowledge the feeling behind it. They see the care that you are trying to show by responding to their drop ship complaints wholeheartedly. However, if you make it a habit, customers may find it manipulative. So, the special feeling will disappear and so will the possibility of change of opinion. It pays to genuinely correct your mistakes once you discover that they have occurred.
For more tips of getting positive drop ship reviews log on to www.dropshipperscomplaints.com. There are many tips, techniques and stories of firsthand experience to tell you how to convert drop ship complaints into drop ship praise songs and stun the prospective customers as well as the clients.