BackLink Blueprint Strategy for Beginners
A good backlink or off-page SEO strategy is imperative to your success in optimizing your website for the search engine results.
So, what are backlinks? Put simply, they are one way links from one website to another and are often also called incoming links or inbound links. The quality of the link is established by the quality the website’s popularity sending the visitors. Therefore a link from an appropriate website with high traffic will always be of more value than any others.
Many people try and “fool” the search engines with what are called black hat SEO strategies, therefore there is a growing trend with search engines putting a better emphasis on site popularity, than the amount of sites which are linking back to yours. The struggle many business owners face is that back link building takes time and you must be consistent if you want to get ahead of the competitors.
Backlink Strategy #1: Blog Discussions
Join the discussion! Blogs are an admirable place to build quality backlinks by participating in discussions on subjects which are adapted to the content of your website. Blogs also frequently have a lot of discussion going on and well targeted traffic going to them which means lots of creative content going up on a consistent basis. When it comes to commenting on blogs, be thoughtful of the Blog owners website and ensure that your comment is relevant, keyword rich and interesting. Remember, blog owners are often invaded by spammers and will remove your post if they do not deem it appropriate to their website.
Backlink Strategy #2: Social Media
Links from Social Media such as Facebook, Twitter, Digg, Better Networker, LinkedIn and YouTube to your website count so join the dialogue and get linking to your web pages!
Be careful that links from Facebook are ‘no follow’, however they still count for something and the sheer popularity of Facebook will bring you lots of desirable traffic. The main thing with Facebook is to make sure that your links are being seen by the right people. You can start by creating a fan page and inviting people to your friends list who have similar interests, then inviting them to “like” your fan page. You can then make multiple posts on your fan page to bring about qualified traffic to your site and build quality back links from one of the most applauded sites on the internet.
Backlink Strategy #3: Forum Discussions
Partaking in forum discussions is a perfect way to position yourself as an expert in your professional field, broaden your online popularity and attract targeted visitors to your site and to evolve quality backlinks all at the same time.
Forums are usually buzzing with traffic and have a lot of current content going up every day, which means that they are sometimes well optimized. By partaking in forum discussions, you can develop a lot of credibility with the search engines by linking to sites which already have a good reputation. When participating in these discussions however, it’s imperative that you make a worthwhile contribution to the forum.
Backlink Strategy #4: Directory Submissions
Directory sites are a quick win when it comes to building links back to your website and generate qualified traffic from people who are searching for your content. Directory sites provide web users with listings of sites which pertain to a clean-cut topic, and by submitting your site to the good category you can get it in front of a lot of responsive visitors and accelerate a quality back link from a reputable site. Of course, it’s essential that you submit your site to directories which have a good reputation with the search engines.
BEWARE: Some directory sites are nothing more than link farms which will add little or no value to your site when it comes to building back links.How will you be able to spot these? Well, generally speaking they tend charge you to appear on them and they promise hundred or thousands of backlinks to your website, so they are most often easy to spot. If in doubt, Google the name of the company and see what other users have to say about them.
Backlink Strategy #5: Article Marketing & Blogs
Article marketing and Blogs are suitable ways to attract qualified traffic to your site while positioning yourself as an marksman in your niche. Simply by sharing your work on the huge network of article websites or blog syndication websites, you are able to achieve good, measurable results. When building back links with article marketing and blog syndication, be sure that you use your primary keywords within the links at the end or your article.
The fundamental rule for a solid backlinking strategy is little and often. You can never have too many backlinks, so what are you waiting for…..get out there and kick-off creating some quality backlinks.
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Article Provided by:
Kevin Hauff
http://www.mlmexpertsblog.com
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