MMA training school Business Marketing Ideas
Are you planning to start your new martial arts training facility or MMA training school? It can be tough. In the beginning you may find it difficult getting desired number of students coming your way and your project may not be paying off as you expected. You might be having an established school and you are facing trouble injecting new life and paying students. This should not surprise you because the competition is increasing everyday with the growth of the UFC and MMA.
So, how do you tackle this situation? Normally, schools hire instructors on low wages and they earn extra revenue on new sign ups. These new instructors may be highly skilled martial arts experts or enthusiasts but they may have to move around the market to find new recruits with hardly any training in marketing. Eventually, they may be shocked to see they are unable to get the lucrative results they anticipated earlier. There are various other prevailing marketing tools such as local newspaper ads, signs or even often poorly designed websites.
Here you need to adopt different marketing strategy which could make you beat the competition and help you become a distinct entity. Instead of trying some crazy internet ideas, which may be effective but also costly, you should try some proven track and effective marketing strategy. Your first objective should be getting the best ROI (return on your investment) for the capital you have invested in your dream venture. The following 4 new marketing channels are very cost effective and can be extremely beneficial, if done properly.
1. FACEBOOK: This Social Media Networking site has literally millions of members. If you or your MMA School does not have a FACEBOOK page, just create your profile page on FACEBOOK NOW! There are many ways to use Facebook to increase your business. You can use it just as a tool to promote your school through your current students by postings and photos or you can use it to carry out some serious ninja style PPC campaigns, targeting new prospects that fit your expected target group.
2. TWITTER: Many of you must be familiar with Twitter by now. Twitter is very popular Social Media Networking site. It can be used as another Social Media marketing tool to generate interest in your business and invite students to your institute. There are several ways to utilize Twitter for your business promotion, and Twitter can have very effective and encouraging impact on your business. Ironically, this feature still remains seriously underestimated, and ignored by several marketing experts and business coaches. According to the recent statistics twitter gives more responses then any other email campaigns.
3. VIDEO EMAIL: Using static emails and spam as an effective marketing tool are the talks of bygone days. The latest trend in email marketing – using dynamic video emails- is revolutionizing email communications as we know it. The open rates and responses from this type of email are very popular and much effective today and they have surpassed all the records from previous types of email campaigns.
4. POWER OF BLOG: Many of you have been much familiar with Blogs and Bloggers these days. So why not create your own Blog even it’s extremely easy to add information to it. All you have to do is to write about yours day to day activity or write post related to martial arts, fitness program or about MMA diets.
You may even feature your Blog as a Marketing tool and can have an extra income by providing martial arts product updates or Ads.
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About the Author:
Tony is the Chief Editor of online Content for TheMMAZone.Net which deals in MMA Gear and MMA Clothing.
As you might have gone through by the articles “Becoming a Martial Arts School Instructor vs. Private Trainer” and “How Much You Achieve as a MMA Instructor“. In this article we have leveraged to share you our Marketing Interpretation.
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