Into a strong economic rebound in consumer appliances recovery channel – Suning
Golden Week,
Suning
, 11 golden week "Golden Week" has always been anxious all industries of business competition, this year's consumer electronics market in the policy-driven, business activities, both driven by sales cycles earlier than last year. Move one stocking on Super Ning Guoqing total of 20 million, a record high, the higher degree of market activity and more than 100 first-line brand entirely in cash in the form of stock purchases in place.
"Golden Week" has always been anxious all sectors of business competition, this year's consumer electronics market in the policy-driven, business activities, both driven by sales cycles earlier than last year. Reporter learned from Suning Appliance, September 26 will be officially launched from the National Day promotion, the original 8-day holiday period was stretched into 13 days of promotional period. Ling Guosheng, vice president of Suning Appliance, from the view of market conditions in recent years, home appliances the price system has been maintained for a long period of steady state, this will be the National Day National Day 2007, Su Ning, following the first store opened in Pudong, the nearly 2 years, the largest and longest cycle in a large-scale price cuts, consumers are naturally the best period to buy home appliances.
Promote economic rebound rebound
Appliance business competition "white hot" state further intensified promotional activities started earlier than last year, grabbing share. All brand, without exception, start out early to market promotion.
Strong second half recovery in consumer appliances, has been practice in the off-season market in August as a strong reaction occurred. Suning
Sell
Data reflect early August to mid-September, up more than 50%, the scale of growth of more than 100%, reflecting the strong sales market continued to recover fully. Lingguo Sheng believes that there are a few household appliance market, strong market outlook incentives: "The state subsidy policy is a major factor in consumption,
Bringing home appliances
,
Energy
Subsidies, trade-in implementation of projects that benefit other countries, directly stimulate consumer buying. "6,7 months of this year double the national and local policies to stimulate energy-saving air-conditioning subsidies for the consumption boom. August subsidies mid-TM to the implementation of just over a month in Shanghai, attracting more than 10 million users intention to redeem .
TV
, Refrigerators, washing machines, redemption ratio is very high, respectively 51%, 17%, 14%, as strong sales growth momentum. In addition, the upstream industry chain this year, the real estate industry's "big, early Spring," there is also a driving factor in the direct purchase of home appliance packages.
Suning push the market move up the five initiatives
In Shanghai Shopping Festival, led by the business frequently moves, pulled up consumer sentiment. Many innovative ideas, input real
Marketing
Measures have been introduced, businesses, business promotion turns on stage to become the largest market this year, Aspect. Ling Guosheng with five key words sum up the focus of this National Day Marketing: stocking, lower prices, never want, credit assistance, trade-in.
Move one stocking on Super Ning Guoqing total of 20 million, a record high, a higher degree of market activity and more than 100 first-line brand entirely in cash in the form of stock purchases in place.
Step 2, in the promotion, the total none other resources on over 2 million, is this year's "51" more than twice, 15% -40% of the price cuts will be staged the whole category. 40-52 inch interval of large-screen flat 25% price cut on the door three large-capacity refrigerator will cut prices more than 15%, large capacity
Washing Machine
Fell 20%, nearly 15% price cut air conditioning, plus a 10% renewal state subsidies, the average total intensity of 30%.
Step 3, in the popular event, Su Ning devaluation "a million housing fund to kindly willing to", to the pumping one million housing fund. Rated heavyweight sweepstakes this year, business linkage promotion of the country will be paying back the principal as the first prize.
Step 4, Suning will be the third launch of "Power consumption of commercial banks and enterprises" activities. Last year in December, this year in May, "30 shopping" model banks directly stimulate consumption of home appliances credit rose nearly 5-fold, while Suning proportion of the plate as much as 85%.
Step 5, expansion of the TM to
Service
Team, for the rapid expansion of the "TM" needs, Suning, two logistics bases and simultaneously start the recovery of 58 outlets, additional logistics vehicles and staff, special services, renewal during the National Day shopping crowd, on recycling capacity will reach 5,000 Taiwan, and meet the demand.
I am an expert from fiber-optic-multiplexer.com, while we provides the quality product, such as Video Multiplexer , E1 Video Encoder/Decoder, fiber optic modem,and more.
Processing your request, Please wait....
