Qualify The Right SEO Company in 6 Easy Steps
With the mad dash to sell SEO and Marketing Services to Local Business Owners how does a local business owner weed through all the link-pushing dealers to find a reputable company that is professional and experienced. Whether its Sacramento SEO or Dallas Marketing these simple steps can help you narrow down any service. Some of these may or may not be important to you, like having the company be local is pretty big to many of the business owners I work with but it may not be important to all.
#1 Results A: Is there company ranking for their own market or service? When you Google the service your looking for (sacramento seo company, internet marketing sacramento, etc) does that company appear in the top 10 or even better top 5. B: Are their clients on Page 1? Where are their clients ranking and ask to see proof. #2 Customer Service and Communication How big is there company and are they going to manage your marketing or do you have an account manager. This may or may not be a deal breaker but it effects responsiveness. A very common story I hear is that there SEO or Web Designer disappeared for 2 weeks after they got paid. So how responsive is that company?
When you requested a consultation how long did it take for them to respond? You want to make sure that the communication is very high and fast.
#3 Are they Interested in YOU What questions are they asking you? Are they really interested in your business or your pocket book. Are they just trying to sell you more back-links than the next guy? A professional consultant will take time to interview you to get in-depth details about your business, services, and target customers. They are going to be interested in increasing your revenue and not just selling you links.
#4 Location Is the company even located in the US? This may or may not be important to you but I think it is important to most Local Businesses. I have spoken to many business owners who are giving me time JUST because I am here in Sac. They are getting hit with many calls a day from companies not in California and some not even in the U.S.
It is also very nice to meet someone your going to be working with, shake their hand, and speak face to face… I know I enjoy it and it gives me a chance to peel my eyes of the monitor
#5 References Do they have a few clients past or present that you can speak to? You dont need a 100 names but a few people to confirm their a good guy/girl and people are happy with them is always nice.
This may be difficult for a new company or service provider, so if you are new to working with Local Business owners just tell them, and be honest, that your new and don’t have any references yet but you do a great job and if they give you a shot you will make them very happy.
#6 Cost Are there services really cheap? Are they too expensive? Are they priced right? SEO companies that offer really cheap pricing you should proceed with caution.
To over deliver to a customer, because that is what we are talking about. To deliver a very exceptional winning service and give the best results it cost money and there is no way around that. You can’t drive a Ferrari on a Volkswagon budget.
So that just about wraps up this post I hope you found these tips useful. Put them into use and I think you will find the right company to work with your business. Remember its all about taking action and putting in the right action steps needed to help you achieve your business goals.
Kaizen Way Marketing CEO Craig de Borba is a Sacramento seo expert. Kaizen specializes in SEO and Sacramento web design. For more information visit them online.
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