Condiment Industry and China Market Development
The objective reality of our current development for the seasoning of a vast battlefield, but also many negative factors, can be said that the opportunities and challenges, development and crisis with the.
"Black Seasoning "Flooded the low-end market
Recently, AQSIQ organized spot checks of a quality found Soy sauce , Sauce products are 1 / 4 failed, and some had actually exceeded 10 times preservatives. And the exposure of soy sauce products the problem is just tip of the iceberg, and the author to enter a food professional website "seasoning" to search only contains two pages on "Beijing: fresh air card Chicken Shelves due to failure "," Chengdu food seasoning and problems "," 'Plum card' seasoning was found to meet the quality requirements "," 1 to February Zhengzhou pass rate of less than 3 percent chicken "," Hangzhou, 440 seized kilograms of fake MSG "" Salt of non-iodine salt market impact "," Stone seized 43 boxes of fake vinegar "," Wenzhou seized 600 bales of fake chicken "," Nanjing pepper spread false market "and other negative reports, the total results of the 1 / 5 above.
I visited several large supermarkets, and have not found recently to be "wanted" in the seasoning, but in the urban fringe of small supermarkets, groceries and farmers markets found that the distribution channels in Sell Condiment many problems. With soy sauce, for example, where most of them are no-name, small plant products, there is not even the names and addresses, the shelf life of the "three no" product; some products should not soy sauce flavor and flavor, only salty, there's even some bitter taste. The problem is more prominent spice, and many farmers markets selling Chilli Powder, pepper, aniseed and other mostly open, where even the most basic sanitation can not be guaranteed.
Cost-effective Seasoning industry is based on deep processing of agricultural products mainly by raw material market price and consumption level of the people a greater impact on products in the production process during the processing cycle length, amount of funds used a large, slow turnover, and the added value of the product itself is also low, therefore, "high-cost low-benefit" the industry has been a complicated matter.
Recent years, industry and technology low, foreign capital is easy to access, whether individual, collective or joint ventures have increased the total trend of the market excess demand. In the small living space, some seasoning enterprises compete with each other driving down prices, large price war, resulting in little effect on the flavor of this product even more meager profits, and some even considered costs of the vicious competition for share of a key residue soup, and some cut corners, lower quality, some shoddy, shoddy, fake catch on, this competition not only caused serious disorder, but also to make a profit seasoning products, extreme lower grade, our business it is difficult to create quality and efficiency. Similarly, the industry is unable to make the product price war radically changed the brand value of war.
Mostly local brand brand awareness is not strong
By the local customs and individual differences in taste preferences of the impact of seasoning in order to place the brand owners to the majority, with the deepening of reform and opening up and development of market economy, although some businesses have gradually developed into a regional brand, products radiation to some neighboring markets outside the province, but the true national brand is not much on the "four famous vinegar" is concerned, it is also the main base was in their mainstream consumer. Currently, the domestic manufacturing sector mainly spices Shanghai, Guangdong, Shandong, Beijing, Shanxi, Sichuan provinces, cities, of which Shanghai's market share of 30% or more, Mrs. Le Shanghai, Shanghai McCormick and other more well-known enterprises , zhimei zhai other areas such as Guangzhou, Beijing, Wang's , Are also doing well. From the brand structure, the national market called out the slogan in less than 1% of the brand, of course, the product of flavor, size of the business, brand values, local differences are all related, but also the pursuit of immediate condiment business short-term behavior of interest, do not pay attention to market needs and strengthen the modern marketing has a direct link. Thus, the "long-term local operations, the market scope is broad, weak brand" is the condiment industry a serious practical problem.
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