New President and CEO of Mercedes Benz UK
Since 1st April 2011, Mercedes Benz UK has a new President and CEO, who will be responsible for Mercedes Cumbria along with all Mercedes dealerships across the UK. The President and CEO of Mercedes Benz Canada, Marcus Breitschwerdt, took over from Wilfried Steffen, who moved to the role of Head of Daimler’s Business Innovation Division in Stuttgart.
Marcus Breitschwerdt had various roles in marketing, planning and sales, including Director Marketing Strategy for Mercedes Benz Cars. He’s leadership skills have resulted in doubled sales and market share since 2003. He is also credited with a strong development of the dealer network.
Marcus Breitschwerdt said: “I’m very excited by the challenges and opportunities of the UK automotive market and delighted to be joining a Mercedes Benz organisation that has achieved so much in its rich history over so many decades and over the course of the last eight years with Wilfried Steffen at the helm.”
Wilfried Steffen was President and CEO at Mercedes Benz UK since 2003, in that time the business went from strength to strength. In 2010, the Passenger Car Division registered 75,000 vehicles, this was the highest volume achieved for three years.
Also in 2010, the Commercial Vehicle Division achieved its highest market share of 17.4% and a record share of the large van market at 18.3%. The brand now rates consistently highly in its customer service ratings and Mercedes Benz has just taken number one slot in the Superbrands Consumer Survey.
Wilfried Steffen said: “It has been a rewarding eight years and I am proud to have worked with such a fantastic group of people, both in MBUK and across our retail network. I am certain that the company will be going strong into the future and will enjoy continued success under Marcus’ leadership.”
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