Catalog Printing Musts
Catalogs are one of the best ways to market goods and services. Businesses use this to gain better sales. Catalog Printing is serious work, consider using a professional rather than doing it on your own.
Things to remember when you’re having catalogs printed:
1) Collate
Put together all the pictures and product or service information you have in mind to place in the catalog.
2) Ideas
Think about how you want the catalog to be. Binding methods, colors, size even layouts. It doesn’t have to be concrete, just simple ideas that come to mind.
3) Draft
Put all your ideas and the things that collated into a drawing. It doesn’t necessarily have to look like art, just simple stick figures that the professional catalog makers could understand. If drawing is not your thing, simply list down all the things you want and vividly describe each of your ideas (where you want the pictures to be, the colors or how you want the catalog to look).
4) Pages
How much information are you sharing? Do you need 5 pages or a hundred? Make sure you have though this over before you ask for a professional’s help so you have a general idea on how many pages you require.
5) Style
The entire theme of the catalog is your style. Think target market, your ideas and a designer. Put them all together and you get a good style. It is always better to let a catalog designer assist you with the theme and layout and save yourself some time.
6) Bulk
How much people are your target audience? Printing by the bulk gets you more discount, so it is a good idea to finalize everything first and make sure there are no errors before printing.
7) Budget
How much are you willing to spend for this project? Consider your budget and your choices for paper, color, binding etc. You can’t expect to save if you choose a high grade paper with gloss with a hundred pages and get only 10 copies. Compare rates and quality with different Catalog Printing Company.
8) Paper
What kind of paper would you like to use? You should also consider your budget and the volume of printing you need for your target customers. Do you intend to just use it for a quarter of a year and renew it? If so, you can choose the thinner
9) Gloss
Most catalog papers used are nowadays are glossed to cover it. Apart from the shine, it gives the paper an extra layer of protection from tearing and water spots thus giving the catalog longer life.
10) Binding
How your pages are put together is vital. We strongly suggest that you let the professionals (catalog printers) do it for you. Be sure though that the printers have different methods of binding so you have several choices.
11) Design
While you may think that designing your own catalog is the cheapest way to go, think again.
What ever you do how ever you want your catalogs done, is entirely up to you. Always remember though that your viewer’s perception is the most important factor so decide for them not for yourself. Give them something to be excited about and introduce your products and services. Catalog Printing is one of the key to your success, choose the right one.
Visit this site for more high quality print products that would surely make an impression: catalogs.
Processing your request, Please wait....
