E-marketing methods, what can I do to improve my google ranking?
Links are one of the most major attributes that Google views when trying to rank your website. In order for your site to reach its Google Ranking potential, it must have as many incoming links as possible, which means links from different websites to yours. Google favours websites with lots of inbound links because websites which are interesting or conatin beneficial or popular help will commonly tend to have more links to them!
Within the link, the more important part is the Anchor text. When Google tries to rank your website this is the second most major attribute. Anchor text is the text that visitors click on which links to your site. This will always be related to your site content and ideally a keyword that you are hoping to rank highly on. The more related Anchor text you can get, the higher your site shall rank for that keyword!
There are three main ways of getting backlinks to your website. First is by request, you should ask all of your suppliers, customers and any other website owners to insert a link on their websites, which point to yours. Commonly the agreement is reciprocal, which means you will have a link to the other’s website. This is certainly a slow process, and you might find yourself waiting a long time for e-mail responses and Google does not rate reciprocal links that highly.
The second method is to go out and create links manually. This normally involves joining forums and message boards and hoping your links are not marked as spam, or signing up to as many directories as possible. This strategy is extremely time consuming and does not guarantee any results.
The final strategy is to produce an article, commonly made up of roughly 500 words, which is appropriate to your business, and includes a link back to your website. Google has some very complex content duplication detection filters, so you need to try to write a new article for each website! Luckily, there is a system especially intended to accommodate this.
You’ll also be pleased to know that there are plenty of other strategies to get additional (or even some!) visitors to your website. Search engines are NOT the be all and end all of each online marketing strategy. It is interesting to note that Google currently handles approximately 83% of UK searches, so while we say Search Engines, we tend to think about Google as the number one.
How many visitors you will predict shall depend on what kind of company you are and who your customers are. If you are selling shirts, you have around half the population to go for, if you are offering a service to Chief Executives of FTSE100 companies, you are likely to have fewer targeted visits.
Here are a number of ways to recover the visitor numbers:
Free Google Listings
Google Adwords System
E-Mail Marketing Campaign
Direct Mail (yes PAPER!)
Online Press Releases
Free Directory Entries
Blogging
Social Networking & Forums
Virals (not a disease!)
Are you missing out?
83% of UK online shoppers use search engines to research a purchase.
eMarketer, November 2010
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