The Business of Business Cards
Perhaps the most basic and indispensable marketing tool today is the business card. It is a must-have to every business even in today’s high tech business world. Because it is convenient and low cost to produce, any type of business, large or small, can afford to create it. It can also be carried anywhere making it the handiest marketing tool. Too often though, business card printing is ignored and given less attention. It is not designed well despite being the most essential business communication tool.
Just like any other marketing materials, the business cards should get the same attention and importance. They function as the work-horse of your business, constantly driving customers to your doorstep so they deserve to be given enough attention and investment. Just consider your cards as a miniature billboard that delivers your contact information in more than a basic white card.
If they are distributed only to be tucked in the wallet never to be seen again, your cards are not well designed. This means that you have to look into your cards again and see how you can improve their design and functionality. It’s best if you start with the basic components of your business cards. This can include the following information:
Logo – This serves as a main visual element that will help make your business recognizable to people. It will help promote your brand and keep you on top of people’s mind. This is the reason why it is important that your logo is designed to reflect the nature of your business or the products or services that you offer. You can create a simple symbol with your business name. Keep the logo as simple as possible so it is easy to remember and doesn’t clutter the space in your card. A graphic designer will help you design the best logo fit to your business.
Business Name – Of course, you need to place your business name in your cards. When it comes to business, the business name plays an important role. You need to put extra effort in naming your business to ensure that people will remember it. As much as possible your name should communicate the uniqueness of your business. It’s best if you draft several possible names and pick from the best that fit your business. Don’t rush in creating your name. It has to be well thought of in order to best reflect your business.
Your name – How else can people contact you when they know who to look for. Don’t forget to include your name in your cards. This way, people won’t have hesitations in contacting you.
Address – If you run an online business, it helps to include your address in your business cards. This adds credibility to your business and makes it look like you are a trusted business entity. Consider your target audience when placing your address in your cards. If you have a different street address as to your mailing address, consider putting the address that will be likely used by you and your customers. For instance, if you don’t necessarily sell in your physical address, you can just put your mailing address for communication purposes.
Phone Number(s) – These days, it is important that you have several phone numbers to make it easy for people to contact you. Make sure to put at least one number on your business card templates. If you decide to put several numbers, make sure to list them in order of priority such as main line first, then the fax machine and mobile number.
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