Some Don’ts of Flyer Marketing
Flyer printing is a very powerful weapon when it comes to campaigns of guerilla marketing. Its effectiveness and cost efficiency have been tested through times. And with a lot of free flyer templates made available especially by online flyer printing companies, this two-sided piece of paper should never be derided by most businesses.
If you’re a first timer in flyer marketing, there are several don’ts that should be avoided at all cost.
Don’t Start With Nothing
Always make sure to save the flyers that you receive every now and then. They will serve as your inspiration in coming up with your own flyer printing. Collect as many as you can and make sure to segregate the ones that were appealing.
You may also check free flyer templates online. You’ll actually find quite a number of websites offering them. Online flyer printing companies certainly offer these free flyer templates to attract customers.
Don’t Disregard the Lay-Out
The reason why people take the effort to read a flyer is because of its visual attractiveness. Whether you’ve decided to use black and white colors and just play with the text, the whole point is to come up with a design that will in an instant grab your audience attention. Even when using free flyer templates, you have to make sure that they are distinct and can immediately get someone’s fancy.
Don’t Overdo the Colors
Whilst it’s true that colors bring life to flyer printing, it doesn’t necessarily translate to attractiveness. One wrong move with colors and the whole flyer printing can go to waste. It can lead to confusion, and God forbid become a trash material because it simply is unsightly.
The trick to colors is having one or two dominant ones and the rest as compliments. Always be subtle and apply a friendly tone on your flyer printing. This should hold true whether you are doing custom flyer or using free flyer templates.
Don’t Lose Focus
Keep in mind the objective of flyer printing. Concentrate on what you want out of it. Remember your marketing plan and how flyer printing should address the achievement of desired results. Since it’s only a two-side piece of paper, be brief and concise with your message. Just include the important information: a benefit or two, contact details and where they can avail of your product or service. And please don’t use the usual words such as “Must See” or “Call Now!” Try to be different as much as you can.
Don’t Disregard the Audience
Who’s your target market? How do you intend to distribute the flyers to them? If you’re promoting a service particularly targeting the old folks, use bigger fonts and fewer images. If it’s for the younger generation, play with your images.
Don’t Prolong the Printing Decision
Decide how you intend to do the flyer printing – in house or outsourced. This is vital to your timelines. There’s a possibility that if you’re in a hurry and you’ve only decided to outsource your flyer printing at the last minute, you can’t make your deadline. No matter how simple your custom design is or the free flyer template that you’ve chosen, online flyer printing companies also have their own timelines. If you don’t fit their schedule, special accommodations may not be possible.
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