Best Design Practices for Your Postcards
If your objective in postcard printing is to sell a lot of products and services, you must be particular with how you actually design them. You should not just print a typical postcard much like a travel postcard printing. In truth, you will have to be more cunning and more creative with sales postcards since you will want to develop something that acts like a greeting, while at the same time serves as a marketing message as well.
So let me instruct you on a few of the best design practices that should allow you to sell with your color postcards more. Here is a list of great design practices that you might want to follow.
1. Do not just directly “sell” – I will tell you something very important here. People actually do not want to be “sold to”. In this day in age of hyper commercialism, people tend to feel reluctant to be drawn in by the myriad of odd deals and offers today. That is why it is important not just to present your product. You must promote the “Value” behind the product.
It might be a lifestyle or it might be some kind of philosophical concept. By turning that product into more than just a product you turn your postcard into something with more value than just something that “sells”, and that gives you real results and more sales.
2. Bring in the most tempting images – Believe me, most sales happen on a visual level, and in postcard printing this is especially important. If you want to actually bring in the bucks with those prints, you have to also bring in the most tempting and appealing images possible. This is the real way to sell through postcards, especially since it is dominated by its picture cover. Make sure that the images or photographs are handled professionally with the best color and image enhancement tools available. The more tempting the images look, the better sales you will get.
3. Compose a target specific headline – Of course, all postcards have headlines and if you want to sell more through your postcards, you should consider optimizing your headlines for marketing sales. The trick in doing this is to compose a target specific headline. This means writing with the style and language that the readers can relate to. If you can talk like your readers through those color postcard headlines, they will be more comfortable with what your prints are saying, hence more responsive to actually buying. So make sure you compose target specific headlines.
4. Lead people to action – If you want more sales in postcards, you should always lead your customers on. Do not fall flat with your marketing and just say “go buy now”. Instruct them with the best methods of actually availing of your service and even tell them the step by step process that they should follow (which should be very easy). Most people need t be actually lead to what they must do to be more responsive to actually buying from a marketing postcard. So make sure you print those instructions in your postcard’s back.
5. Go to the most ideal customers first – Finally, if you want your postcards to really make money and sell to the right people, always gear your distribution efforts towards your most ideal customers first. Send all your best postcards to the demographics that you thin will highly regard your prints and of course respond to them. This is the key to get the most results and most stuff with your postcards.
So go ahead! Try all these tricks out and believe me, you will be selling tons of stuff in no time.
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