Doing the Smart Way to Design Postcards
There is a smart and the wrong way to do postcard printing. In this special tutorial, I will teach you of course the smart way in postcard printing. This is all about really controlling the different design and print elements that encompasses a complete full color postcard print. The more you do things smartly here, the more powerful your color postcards should become.
1. Collect a lot of raw design resources first – First off, it is very smart to collect a lot of raw design resources first before you commence with your designing process. The act of collecting all you need first, will help you be more focused and organized since you will have all the things you need within reach already. You will not have to waste time acquiring another design element during your actual design process. Believe me, it makes things a lot easier and faster, so make sure you try to do this all the time.
2. Choose the best postcard template – If you are really smart with your postcard design, you will want to choose the best postcard template. Templates can help you in a lot of ways while you design a color postcard. Not only does it decide the dimensions, margins and guidelines for you, but it also actually smoothens your printing process. Since most printing companies use standard postcard templates as well, you won’t suffer from gross distortions or expensive custom jobs with your postcard printing.
3. Enhance your pictures with digital tools – The smart way to print color postcards will always include enhancing images. More particularly, it is good to use digital photo enhancement tools like Photoshop to achieve amazing finishes with your postcard covers. You can easily make a boring photograph look very vibrant, special and eye catching with just a few filters, shines and special effects. That is why if you are smart, you will improve your postcards by digitally enhancing your cover images.
4. Review, test and get feedback – A smart designer for postcard printing will always review, test and get feedback from people. This is a crucial step actually since it helps one gauge the real effect of the draft design. If it has some weaknesses, the feedback you will get should shed light on that and of course give one an opportunity to actually correct and improve upon it. This is all well before actually postcard printing, so you actually save money since you never printed the old and weaker design. That is why you should always make it a point to review, test and get feedback from your postcards.
5. Choose durable quality paper – Finally if you are smart, you will always choose durable quality paper in your postcard printing. Better materials will typically make color postcards look better and fresher. Moreover, that fresh look can last a longer time simply because the postcards are tougher with all those high quality materials. So even if it is expensive, I would recommend that you choose more durable quality paper for your postcard printing. Good Luck!
So that is the smart way to design postcards. Make sure you take note of all of these and remember them of course once you do your postcard printing. Believe me, the smarter you get in printing postcards, the better responses you will get from those prints. Good luck!
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