Choose your Own Adventure
Land Rover is offering an interactive Hollywood inspired film about choices. The film ‘Being Henry’, takes the consumer on a journey through a city in which they decide on the outcome of the story’s main character. There are nine different storylines with 32 unique endings, which ultimately result in the creation of the consumers perfect Range Rover Evoque.
The story begins with Henry, making decisions throughout his journey which lead him into different realities. The consumer will be provided with a number of choices, including shooting rats with Granny, or leading Henry to be kidnapped and then tortured with a harpoon gun.
The choices that are made by the consumer are then converted into the creation of a perfect Range Rover Evoque. The colour, situational and emotional choices will be taken and used to present the fully personalised car.
The new Range Rover in Battersea provides the most personalisation options out of the Land Rover models. It can be tailored with designer interior packs, designer exterior packs , wheels and enhancement accessories, choice of three models – Pure, Dynamic, Prestige, trim and a range of technologies to enhance comfort and enjoyment on board to match the customer’s taste and lifestyle.
Nick Gordon, the film’s director comments: “I am really inspired by projects that push digital boundaries, and in creating interactive work that is designed to emotionally & creatively engage rather than be purely driven by technology. As a director I want to explore interactive pieces that are also filmic. Range Rover’s commitment to one of the most adventurous collaborations I have ever been part of has been incredible, ‘Being Henry’ and has been a real learning curve for me on how creative interactivity is the future of really engaging with and respecting consumers.”
Processing your request, Please wait....
